One of the tasks of the personnel officer is the searchemployees to open vacancies. Often this becomes a real problem. But the complexity of the solution will increase several times, if you do not start looking for the right specialist. How to do it correctly and quickly achieve results? Let's try to understand.
Requirements for a job ad
To search for personnel was successful, it is necessary with all responsibility to approach to creating information about the vacancy. What are the features of an ad for a job?
- No understatement. Your ad text must be differentmaximum sincerity within corporate requirements. Remember: no lies in the ad! If the vacancy will enter the competitor in error, the recruiting will fail. Personnel will spend a lot of time, appoint an interview, and the applicant will leave, and will be completely right. The levels of expectation and reality in relation to vacancies should be as close as possible.
- Only the subject text. Often, analyzing the texts about openvacancies, you can see something like this: "You need a positive person to work with experience to do great things in a cozy office with a free biscuit." This is a good example of a bad ad. A sample job ad is a constructive and substantive business letter addressed to a wide range of readers.
- Reflecting important information. Have you ever looked for a job?Imagine that you are looking for it again. What information in the job ad will seem important to you? Precisely not the data on the location of the cooler in the office. All that is important for the applicant must be in the announcement. The schedule of work, salary, office address are all factors that will positively influence a person's desire to respond to this vacancy.
- Attractiveness for the candidate. Absolute honesty to the applicant does not exclude the fact that the vacancy can be attractive. Here it is necessary to show ingenuity, we will tell more about this.
What you need to write
The advertisement should specify:
- Information about the company. This section should be laconic and solid.Each applicant is interested in working in a large international company with a strong corporate culture. Looking for an employee for a small cosmetics store? Remember the above principles? It is not necessary to exaggerate, nor to downplay.
A good example: "A young company, which is the official distributor of Italian cosmetics, is looking for a product manager in connection with the expansion of the trading network."
- Duties. Here the specifics are needed as nowhere else.The competitor should evaluate his strength and experience sensibly. List the competencies clearly and in the case. Do not overload the text with additional details that you can discuss at the interview.
- Requirements for the applicant. Remember that you are not looking for a future team membersuperheroes, and an employee who must effectively fulfill his labor duties. It is not necessary to go too far and require five years of experience in the specialty, age 20 years and several higher educations. The task of a career specialist is to find the best employee for an existing vacancy, and for this it is necessary to adequately understand who is required to work.
- Conditions - the most important section. Here, there should be a succinct information about the mode of operation, the amount of wages, social guarantees and the address of the office.
- Request feedback. Refer To the announcement with the creative approach.In addition to contacts for feedback, it is recommended that applicants write a short essay on his vision of himself in a potentially new position. The job advertisement should clearly explain to the job seeker what kind of information is expected of him and what requirements are imposed on him.
What you do not need to write
It is not necessary to specify information not related tojobs. Stories about a friendly team are a subjective thing that is perceived by everyone in different ways. A potential professional is looking for a job, not a club of interests. Similarly, the situation consists of information like stories about free tea and cookies. This is all, of course, pleasant, fun and in the spirit of a startup, but such an announcement will be more likely to alert than to attract a serious person.
Не стоит также упоминать о несуществующих conditions that during the interview will be just fiction. There is only one result - the applicant will leave the interview in irritation, the recruiter will spend about an hour of working time, and he will not be able to get close to the result.
Places for accommodation
Доски объявлений о приеме на работу - это information platforms that make the job of a recruiter or personnel manager much easier. There are a great many of them on the net and on paper. Each is distinguished by its own audience, so you shouldn’t go on searching indiscriminately and mindlessly.
We list the main sites for job advertisements:
1. On the Internet:
- Headhunter
- SuperJob.
- Eb.ru
- Karyer.ru
- Rosrabota.ru
- Jooble
- Avito.
- Social networks.
2. On paper:
- The newspaper "From hand to hand."
- The newspaper "Camelot".
- "Caravan + Fair" and other regional publications.
As already mentioned, before you writeannouncement of employment at a specific site, you need to decide what kind of specialist you are looking for. The secret is that each site is particularly popular for different categories of specialists.
Where to look for working staff
Если вы готовите объявление на работу грузчиком, the driver, the mechanic and so on, your option is print editions and their network replicas. The publication of vacancies in the newspaper costs little money, but such announcements are carefully reviewed by older people who are looking for work in a working profession.
This is due to the fact that experts in this industryrarely are confident computer users and prefer the old proven ways of finding a job, and such are newspapers such as "From hand to hand", "Caravan + Fair", "Camelot".
Significant minus advertisements for employmentThe newspaper is that the vacancy can easily get lost among hundreds of similar. But publications, as a rule, are ready to allocate your material more brightly for a small surcharge.
Search for employees for part-time work
If a recruiter is baffled by the search for promoters orother employees with temporary employment and hourly pay, the ideal option is to post vacancies in social networks. This can be done both on a personal page and in specialized recruitment groups.
Plus the publication of advertisements for employment in groups - a large audience. Subscribers to such communities are people in search of work.
Plus posting on a personal page - the possibility of "word of mouth" with the help of reposts from friends. As a result, ads will see a lot of people from a diverse audience.
Job site
Need an employee to do short work with piecework? Then the optimal placement format will be the Avito portal.
Firstly, there you can select the necessary specialist from the already placed vacancies that are freely available.
Secondly, this site enjoys an amazing popularity among specialists who need single jobs.
These factors make Avito the ideal way to find an outsourced employee to participate in short-term projects with piecework.
Where to look for "white collar"
Unambiguous leaders in the search for managers, effective managers, marketers and lawyers is the Port Hunter portal.
Despite the company's attempts to make this site a space for searching for generalists, the main sector of applicants is highly qualified specialists in search of office work.
A significant disadvantage is the paid nature of recruiting. Access to vacancies, as well as placing advertisements for admission to work, requires advance payment, often quite high.
A nice plus is a high response rate. Good job placement will lead to high conversion and successful interview for both parties.
Sample ad
Let's try to create an example of a text ad for employment.
1. Company
Regional leader in the sale of building materials "Zvezda" is looking for an employee for the position of store director, in connection with the opening of a new store.
2. Responsibilities
- Operational coordination of the department heads of the store.
- Work with providers.
- Organization of the work of the team.
- Monitoring the implementation of incentive payments.
- Analysis of the financial profitability of the store.
Requirements
- Experience in a management position for at least 1 year.
- Higher education.
- High learnability.
Conditions
Work schedule: 5/2, working day from 9.00 to 18.00, full social package, payment for sports, salary from 30,000 rubles + bonus based on the results of the financial indicators of the store.
Contact us: phone, e-mail, skype. Write down exactly why you are approaching the indicated position, approach the question creatively, and we will contact you with any outcome of the question.
