Every day we come across incomprehensiblenames and abbreviations, the meaning of which, it would seem, is known only to real cinephiles. However, we all know in absentia what a prequel is, a remake, a teaser or a trailer. If we were asked what a remake or prequel is, we could hardly have answered. All because the meaning is clear to us, but how to explain it in simple words is unknown. In this article we will analyze two known terms, and also try to find out what the teaser is different from the trailer.
Lure the viewer with a teaser
Teaser is a small video that is intendedentice the future audience. In other words, this is a preproduction or preparation for the creation and release of a film. In this case, the teaser is a preparatory commercial, with the help of which the producers will be able to determine whether the film will be in demand in the future or not. Typically, the teaser shows at an early stage whether the film will be ordered by film distributors who are responsible for renting a new film adaptation. Even in the English translation, the teaser is a teaser for the viewer.
By the way, the term is actively used not onlyin the film industry, but also in the advertising of other products. There are also concepts like teaser advertising, which means that a competent marketer must prepare a bait that will appeal to a large target audience.
Teaser is a teaser, and a trailer is ...
A trailer is a video clip that takes from 3up to 8 minutes. It is a ready-made product that notifies that the film is ready to be rented. In this case, it is not at all necessary that at the time of the release of the trailer, the producers have a full film. The main task of the director is to create a spectacular advertisement that will upset the viewer and make him necessarily watch the future film in the cinema. It is for this reason that many trailers are so juicy, saturated and bright, where the best special effects and an intriguing plot are used, that the audience is already consciously preparing for the premiere.
In what all the same difference?
We'll help you figure out what the teaser is different from the trailer. For this we use several basic concepts and compare them:
- Time. The duration of the teaser is not more than 60seconds, of which 20-30 is allocated for the insertion of film companies. Trailers can be compared to short films, which seem to show the essence of the picture, but are intriguing and fascinating.
- Stage. What is a teaser different from a trailer?The fact that it goes well before the filming. It is likely that the viewer, who saw a minute video, can never wait for the premiere of this film. The trailer, in turn, notifies everyone that the film is being prepared for the show, and the audience has only to wait. If the teaser is a preproduction, then the trailer is postproduction (the final advertising product, not counting the finished film).
- Picture. When preparing a tizer, producers and directors canDo not use video. Usually a minute commercial of the film contains pictures and voice acting. The trailer also contains full-fledged footage from the films, while there are cases when the film company uses a special advertising move - a trick where the video does not coincide with the future film, but has the main essence.
What's more important: a trailer or a teaser?
Undoubtedly, the first option, because between the teaser andtrailer what's the difference? The fact that the viewer catches the future concept of the film at the stage of a five-minute short film. The task of the director is to present the skeleton of the future film to the audience, which contains all the trump cards of the movie masterpiece. Unfortunately, the teaser is limited to a time frame, so that the viewer understands the whole point. In the trailer, everything is important: installation, actors involved, storyline, dialogues. The more saturated the picture, the greater the likelihood of its success in the cinema. It is for this reason that we can observe in the trailer the most eerie, bloody, funny, bewitching, dramatic moments. The potential viewer does not yet know what to expect in the movie, but after watching 5-8 minutes of short films, he can decide for himself whether he will watch this film or not.
Summing up, it is possible to say exactly whatthe teaser from the trailer is different. Firstly, the length of the video. Secondly, belonging to the audience: if the teaser is designed to search for film distributors, then the trailer has more influence on the audience, and hence, on the future success. Third, the trailer has much more information about the future of the film than in the teaser.
