What is a teaser? Teaser-zazyalka!

As usual, every concept has its own story.

The word "teaser" originally belonged to the advertisingcase and was intensively used only there. Invented in the early 20 th century, innovative advertising and to this day attacks the minds of consumers. What is a teaser? The essence of this term is to attract a potential buyer in colorful words, without saying which product is being advertised. In connection with this, a number of teaser programs are released, where each time a certain mystery is demonstrated, and a person, not realizing what is happening, watching what is happening, waiting for the end of the advertising course to find out what is hidden under it.

What is a teaser in cinematography?

Of course, such a cunning move could not bypassside cinematography. The essence of the advertising trick remained the same, but the performance changed slightly. So, what is a teaser in a movie? It is a captivating short video from the expected film, where skillful PR agents make up a whole scenario that borrows the minds of people. That is, they take pictures from the shooting picture and mix in such a way that many riddles, questions are created, and it's impossible to not see the film after an intriguing movie. In fact, this is the same advertisement. It is also expertly arranged and makes spectators languish in anticipation.

All would be nothing, yes, as a rule, those moments,which are put in the teaser, have little in common with the plot of the film. Therefore, after watching the movie, you get the feeling that you were deceived. In this regard, these masterpieces of advertising are notorious. Of course, not immediately the teasers became so malicious. Initially these were commercials that were released before the film. By the way, the trailer, which now performs this role, was a video that was twisted after the film was released. But for obvious reasons this did not bring desirable result, success. Therefore, trailers are advertising, not the usual tantalizing zamanilovkoy.

Examples of teasers are known, perhaps, to all.For example, the highly anticipated third season of the series "Sherlock" was accompanied by his clip, which did not say anything about the plot of the picture, but with a skilful statement made the fans weary of impatience. One of the most prolific for the expected premieres was the past year. Of course, the teasers of the 2013 films showed themselves in all their glory. This is the "Heat of our bodies," and "Oblivion," and the "Great Getsby." All these and many other pictures, thanks to the timely arrival of teasers, were able to raise their rating, but not the fact that all the viewers left the cinema contented.

Evil or not?

We now know what a teaser is and how it isaffects the viewer. But is it possible to unequivocally award him the title of a negative video that darkens the contemplation of the movie novelty? Of course, it is inhumane to release such a video, because sometimes the frank lie of a tantalizing mini-film can lead to the opposite effect. Against its backdrop, the trailer looks very noble and clear, which seems to give answers to the questions posed by the teaser. But there is one detail that can put an end to this dispute. Unequivocally knowing what a teaser is and what you should expect of it, you can just not watch it. After all, no one is forcing! But curiosity still takes up. We look, we are disappointed - such is our nature.