Manufacturers to sell their goodsresort to different tricks. However, if some are limited only to bright packaging or non-standard advertising, others try to cross the generally accepted borders in this matter. Gik - wine, which was created exactly by such lovers of original solutions.
Product Description
Nowadays alcoholic drink lovers find it difficultSomething to surprise. Therefore, manufacturing companies are constantly in search of new ideas to attract attention to their products. But the Spanish winemakers from Bierzo found a very interesting solution to this problem. They created a product called Gik. The wine really turned out to be unusual.
The main feature is the blue color of the drink.And the manufacturer claims that its purpose was not only the desire to shock the buyer. According to psychologists, blue color in itself characterizes the desire for movement, change and various innovations. Therefore Gik is a wine for those who aspire to change and are not afraid to perceive everything new.
I must say that such a marketing movethe company was a success. The product really attracted the attention of the mass buyer. In addition, the unusual name has another secret. As you know, "geeks" are called young people with not very usual and sometimes even strange hobbies. They are not afraid to be eccentric and misunderstood by others. Therefore, Gik is wine directed more towards the youth audience. Among them there will certainly be those who want to impress their comrades, colleagues and acquaintances.
Customer Reviews
An outrageous drink of blue color is produced onthe Baco Vinos winery in the city of Cadiz, located in Spain on the border of the intersection of the Mediterranean Sea and the Atlantic Ocean. It was from here that Columbus went to discover the New World.
The unusual product created by specialists has become in some way a continuer of the national tradition. Gik - wine, reviews about which the majority of buyers have developed, mostly positive.
В принципе, это вполне обычный продукт, который is made from a mixture of white and red grapes. To taste it a little like a "Riesling". It is a light sweet wine, which contains only 11.5 percent of alcohol. To produce the desired shade, manufacturers used two substances:
- food coloring "indigotine";
- "Anthocyanin" (pigment, isolated from the skin of red grapes).
True, many people are confused by the unreasonably high priceproduct. A bottle of this drink costs 10 euros. This is expensive even for Europe. True, the domestic consumer so far only there can buy this wine. But in the future, fans of unusual sensations hope to still see it on the shelves of our stores.
Good intentions
Те, кому пока не посчастливилось попробовать new product, wonder why manufacturers created Gik (wine)? Spain, in fact, is a country that is already famous for various alcoholic beverages. Many of them to this day occupy a leading position in the market. What made the local winemakers go to such an experiment? Producers argue that all this was done solely for pleasure.
The new product Gik Live was just anotherdevelopment of local specialists. Perhaps those who like certain varieties of Spanish wines will not appreciate it properly. Nevertheless, there will certainly be some who will be ready to take for themselves a shocking novelty.
By the way, it is worth noting that the blue color does notaffects the taste of the product. He only draws additional attention to him. This factor is especially important at the initial stage, when the buyer is just beginning to study the goods and is ready to pay for it, even an absolutely not justified price.
