Recently, on freelance sites, appearsa large number of orders related to the development of design and programming "Landing Page". From young entrepreneurs, businessmen, etc. But not everyone understands why they really need "Landing" and how "Landing" differs from the site.
"Landing" is a landing page, page,which aims to literally force the user, who has fallen, to perform this or that action on this page. The task of "Landing" is to create the maximum conversion, which can be redirected to the targeted action. This can be a call, an application, or a file download. Actions can be a huge amount. One "Landing", imprisoned for one particular action.
The standard action is the order form, such "Lendinigs" are created in order to collect the base of people for any direction of their services or business. you can almost on any freelance website.Leiding is one page that is limited to one particular action. For example, let's analyze the action with the order: Suppose that we have a store with lenses for the camera, where suddenly it appeared the task to create "Landings" for certain new models of lenses that have recently entered the store.
First, in "Landing" in the first place isThe headline, which should be very bright and saturated, so that it attracts attention and makes the visitor stay on the site, and is on it the maximum amount of time. For example: "new lenses just now!" - The title should contain a description of the goods, services or what you are specifically selling on this main - target page.
Next, the image of the goods.The description itself is textual information, which fades into the background. Initially, the picture should be highlighted. It is necessary to combine the description of the good or service with the picture. This is the most simple, clear and understandable task. In the upper right corner of the site (this is the classic location of the contacts) there must be a number of the company or person who sells the services on his site, and under it there should be a button "order".
It is worth noting that these buttons motivatevisitor to perform an action, moreover, to this can add a callback call. In the main field of the site, there must be fixed pictures that have a minimalistic design. Ideal "Landing" often has a minimalistic design, with one or two pictures. This "Landing" from "Google", "Facebook" or any other well-known companies.
At the bottom of the site, you can arrange the reverseCountdown: days or months. This will help the user to understand that the site has some kind of life and the site is not dead. It is necessary for the user to understand that he has a certain time limit when it is possible to purchase a product or order a service. Often in the side of the site, place reviews about a particular product or service.
Reviews - this is something that can positively affectto trust. This can further bring people closer to the brand or product. And if you place really good reviews (preferably real ones) that will show the product in the best light, then the person will simply have no questions, and it will only be necessary to press the button to order. Here is an example of "Landing". Standard form, standard size and nothing supernatural.
