In 2017, he celebrated his second birthdayproject transport map "Strelka". Feedback from users of urban transport indicated the advantages and disadvantages of this travel. Henceforth, developers are going to improve their offspring. "Arrow" - a map, reviews about it will be discussed below.
Project implementation
This travel card was distributedthanks to the agreement between the Government of the Moscow Region, the organizations "Universal Electronic Card" and the State Unitary Enterprise "Mostransavto". It was even necessary to create a special branch, the purpose of which was the unified transport map "Strelka". The reviews showed that such a serious approach was worth the result. The same unit, which eventually became known as the "Unified Transport Card", was endowed with the duties of the operator. The project started on February 1, 2015.
The operator's job is as follows:
- installation and maintenance of devices for reading transport cards;
- issue of equity securities;
- sale to direct customers of travel cards;
- installation of equipment for reading transport cards in buses;
- calculation of statistics (information is analyzed regarding the number of use of travel, social cards, one-time tickets, cashless payments, QR code).
To date, the unit "ETK"provided readers with the entire mobile structure of Mostransavto in order to use the Strelka transport card as efficiently as possible. Reviews say that this is not in vain, because it is used in various modes of transport, people moving several routes. This payment card is accepted for payment not only in urban modes of transport, but also in private fixed-route taxis. In addition to buses, a subscription card can be recorded on the card, giving the right to travel by electric trains in a variety of directions.
In the same year, when the project was launched, he wasnominated for the Formula of Motion Award. In the category "The best solution in the field of passenger transport," Strelka "became a laureate. This competition is aimed at improving the quality of service in the field of transportation services.
Tasks of the project
In Moscow, there are many types of travel for all occasions. So why do we need a single transport map of the Moscow region "Strelka"? The passengers' responses determined the range of tasks:
- Formation of a generalized transport network in the Moscow region.
- Collection and analysis of data obtained from the use of the map (this statistics helps "Mostransavto" determine the effectiveness of methods for regulating the market of passenger traffic).
- Transition to non-cash payment of travel (this increases the transparency of the monetary transaction).
- Tracking of tax collections in the budget.
- Automation of access control and passenger extortion.
- Providing a variety of options for replenishing the card.
- The introduction of a flexible system of discounts, helping users to save money.
- The possibility of merging and using this pass in other areas.
Appearance
Thanks to users of public transportand appeared near Moscow map "Arrow". Passenger feedback has contributed to the choice of design. The design and name was chosen by all residents of the Moscow region. The site was presented with several options to choose from. With the current name competitor "ATV" and "Skorokhod." However, the leaders known to all the "Strelka" got out in the lead.
Places of purchase
What is different about the Strelka travel card (passenger reviews prove this advantage) is the most varied means of purchase. These include:
- Kiosks located near the stops, which sell all types of tickets (a total of such points of sale, there are about six thousand).
- Directly from the driver or conductor of the vehicle.
- In shops of cellular communication "Euroset" and "Svyaznoy".
- In post offices.
In general, we can say that to buy this cardit is possible wherever there is an inscription "Arrow card is for sale here." You should have an identity document and two hundred rubles. This amount includes a deposit of eighty rubles, and the rest of the money is put into the current account. Upon expiration, that is, after five years, the security deposit can be returned. But, given the rate of inflation over this period, it will, of course, turn into a penny.
Tariff Plans
How to help save "Arrow" (map)?Reviews say that such a loyalty program is beneficial for numerous trips. The tariff system has a time frame - this is one calendar month during which the price with each subsequent trip will decrease. After the tenth use of travel, the cost will decrease by two rubles, after the twentieth - by another two rubles, and so on. The lowest cost can reach 27.22 rubles.
Not everyone thinks that the Strelka card is an effective project.Reviews of some people are quite negative. Many consider the loyalty program too low. But the developers had an answer to this problem. Starting this year, the discount will be calculated from the cost of the trip not in a fixed number - two rubles, but in a percentage ratio. First, the fare will decrease by seven percent, the maximum discount can rise to thirty-five.
This is especially beneficial for passengers with longor reusable routes. That is, the principle of the system is that the more time you spend in transport, the less you need to pay for it.
Under the old system, a discount on a trip of over eighty-two and a half kilometers was ten rubles. Now the savings on such a long route reaches fifty-five monetary units.
There is an interesting point when usingtravel card "Arrow" (map). Reviews of many users show that it is very profitable to travel with them together. However, by law, a person should not transfer his transport card to another person.
Стоит помнить, что цена одного проезда increases depending on the number of intersected zones. For every two and a half kilometers plus four more rubles. But it is in any case cheaper than a single ticket purchased from the driver.
Replenishment methods
It is worth noting that the smallest amount of replenishmentequals ten rubles, the largest - five thousand for the Arrow travel card (map). Reviews are full of thanks for such a wide replenishment opportunity:
- Electronic resource card, where it is necessary to register in order to put money into the account.
- Bank card.
- Mobile application - this innovation came after the active introduction of advanced mobile technologies.
- Kiosk "Mostransavto".
- Network of shops "Euroset" or "Svyaznoy".
- Electronic wallet (these are Yandex.Money and Webmoney services).
- Branch of Sberbank or Alfa Bank.
- Shops Auchan and X5 Retail Group.
- Autocomplete.
- Terminals of the Moscow Credit Bank.
Student Pass
Many students are familiar with the Arrow card.Student feedback on travel is positive, as they provide developers with additional discounts. The loyalty program allows young people to save half the money spent on travel. In order to obtain such a low-cost plastic, you must apply to one of the Mostransavto ticket offices. You should have a passport, student ID and insurance number.
Terms of use
Using the card is very simple.To do this, it is enough to attach it to a special reader. The required amount will be automatically charged. In case of verification, the controller has a device confirming this action.
If the route passes through only one populatedpoint, then attach the card to the terminal only needed once. In the case of a longer trip, through several localities, the travel card must be passed through the validator, both when boarding and when leaving the transport.
