Currently, every entrepreneur is wellit is known that sales are in direct proportion to the number of buyers. Finding customers has become one of the most important tasks, without which any enterprise will simply cease to exist. In order to offer a person his product or service, he needs to talk about it. Moreover, in certain circumstances it is necessary to convince the client of the benefit or advantage he will receive after the acquisition. A few years ago there was no need for such procedures. There was a chronic shortage in the market, and buyers competed with each other for the right to purchase a product or product.
In this regard, it should be noted that for the privatethe consumer came hard times. Suffice it to give an example with sausage. Today, in the windows of food stores, dozens of varieties of this product are posted at various prices. And across the road on a beer stall hangs a call to try 20 titles of this drink. Also what to choose, what product to prefer? How to find a free minute to taste at least half of the beer brands? The problem of choice at all times was considered the most difficult. And when sales managers search for customers, this circumstance must be taken into account.
As practice shows, many companies thatare engaged in the sale of consumer goods, first of all they try to provide full information about their positive qualities. If until now the majority of consumers used the usual vacuum cleaner, then the advantage of the washing unit should be emphasized. It should be added that in Europe the built-in vacuum cleaners are becoming more common. Most often they are used in country houses and cottages. And the search for customers in this case should be conducted in this niche.
Пришла пора сказать, что продажа потребительских goods has significant differences from products and services for business needs. Although the same product can be used in different areas. The computer at home serves for entertainment purposes, and in the office of any company it is a tool for work. For the seller is not so important who buys a computer. It is important for him to get a phone number or email address from the buyer. Of course, a person must be satisfied with the acquisition. The buyer's details are entered into the database, and when the customer is being searched by phone, first of all you need to call him.
The peculiarity of the computer as a commodity isthat it requires periodic prophylaxis and renewal. And when new devices or software appear in the cabin, they should be offered first of all to trusted buyers. According to analysts, more than a quarter of buyers respond to an offer to purchase a novelty. In such situations, the search for customers must necessarily begin with a telephone call to those who once already acquired something. In order to attract new customers, more vigorous efforts are required.
Собственно говоря, на достижение этой цели promotional messages, various marketing events, and personal meetings were also sent. Active customer search implies action. First of all, you need to find an information base from which to work. In this capacity, any reference book that is issued in a smaller town or village will be suitable. The main thing is that it contains the names of enterprises and telephone numbers. Even calling to home phones gives a good result. In this case, you need to prepare in advance for the conversation. Create a script and clearly formulate your suggestions. And then sales will grow.
