Content creators, webmasters andSite owners often have to deal with the concept of "copy-paste". Moreover, this word is voiced with a clear negative connotation and even apprehension, arousing an interest in an unknown and mysterious term among ignorant users. So what is copy-paste and how is it dangerous?
Kopipast - theft of someone else's texts
Copy-paste is the fastest way to create an article.by full or partial copying of other people's texts. This term is derived from the English words: copy - "copy", paste - "paste". Using this method implies the search by the writer of one or several articles similar in subject, and the creation of the necessary text from them without changing the source. That is, unlike rewriting (changing the text in order to obtain a new unique material), copy-paste is the theft of other people's ideas and texts and giving them away for their own.
Consequences of copy-paste
It would seem copy-paste is a great method fornovices in copywriting, and for site owners who want to quickly fill their service content. Fast, cheap and easy. However, the assignment of other people's articles does not go unnoticed on the Internet, which currently imposes the most stringent requirements on plagiarism lovers. Moreover, the punishment can not be avoided and unfair author, who decided to outwit the customer. This method is often used by novice writers who are not aware of what copy-paste is and what its consequences are.
Kopipast for the author - a cross on the writing career
Many copywriters starting their way to the topwriting skills make a stupid mistake. Wanting to create articles as quickly as possible, they steal materials from other sites and rent them out to customers or place them on text exchanges for sale. Even if the pseudo-author succeeds in outsmarting the customer, the exchange will definitely check the uniqueness of the article for plagiarism and punish it for copy-paste. The program, specially created for these purposes, determines the uniqueness of the text as a percentage and provides links to sites from which information was stolen.
To the unfair author apply strictmeasures: downgrade, negative reviews and even account blocking. And with a lot of negative reviews and low ratings it will be very difficult for him to gain the trust of customers. As you know, for a reiter, reputation is everything, so for those who want to make a career as a successful copywriter, it’s better not to resort to copy-paste.
Copy-paste for site owner - service lock
Any site begins life with the passage of the processindexing (adding a resource to the database of a specific search engine). The goal of any webmaster is to push your service to the top of search results. Search engine robots are engaged in indexing, whose task is to check for the copy-paste, the uniqueness and similarity with other resources of the content of the new site. Matches are expressed as a percentage, and if articles are completely copied from an already indexed site, the content will be regarded as plagiarism. And, as is known, plagiarism is theft of material and copyright infringement. Plagiarism is punishable by law, measures of search engines are no less loyal in this respect.
Pages of the site where it was foundcopy-paste, will not be allowed to be indexed, or the entire resource will fly out of the index of both search engines (Yandex and Google). This means that search queries will ignore this site, and it will never come out in the results of their issuance. One can only regret all efforts to promote the site, wasted money and the owner himself, who, moreover, may be held criminally liable for plagiarism and copyright infringement.
Kopipasta types
As described above, copy-paste is a reprint of articles from other sites. At the same time, copy-paste is white, gray and black.
White copy-paste - placing links
This is the placement of information from another resource whensubject to indication of the active link to the source material. In this case, copying will not be considered a violation. A vivid example of sites literally littered with white copy-paste is social networks. All texts, stories and stories that require the user to press the buttons "like", "share" are placed there with an indication of the source (it is on the page with the material, not the site itself).
Gray copy-paste - “the rule of seven”
This is a reprint of the material with referencenot on a specific web page, but on the resource itself. Gray plagiarism is allowed by search engines, but with one condition: the method is applicable only if there are no more than seven sites in the results of the distribution that copied the same information (“rule of seven”). If your site becomes the eighth using copy-paste, it is most likely waiting for a lock, so when applying this method, consider all these aspects.
Black copy-paste - content theft
Theft of other people's texts without putting a linkon the primary material is called black copy-paste. Algorithms launched by search engines and nicknamed “Attack of the Clones” rigidly stop plagiarism, preventing non-unique texts from being indexed. Therefore, webmasters rarely resort to copy-paste, preferring to rewrite or synonymize the original article for new material.
Legal copy-paste. How to make a site on cloned materials?
If you still decide to opt for copy-paste (and with the right approach, it is also capable of generating income), you need to familiarize yourself with the rules of legal “cloning” of the material:
- The owner or the author himself must give you permission to lay out the indexed links of their site under the articles of your resource.
- It is acceptable to use white (in rare cases, gray) copy-paste.
- It is better to create one site with unique texts than 10 sites with cloned articles.
- Copy-paste on a small scale (30 percent) is not dangerous, but this condition applies to sites that have been existing for 2-3 years.
- Before creating a site on copy-paste, fill it with 20-25 unique articles, wait for them to be indexed, and in case of a successful result, dilute the content with copied information.
- The frequency of updating information on your site is also very important, so add new articles as often as possible.
- In any case, white copy-paste is not as high-quality content as, for example, copywriting. Even under the condition of compliance with all requirements, preference is given to sites with unique materials.
How to deal with plagiarism?
If you yourself are a victim of plagiarism, having found your articles on other sites, you need to do the following:
1. Notify the owner that the material posted on his resource is stolen, and advise him to place a link to the source text.
2.In the event that the appeal is ignored, you can make a complaint in Google Adsense, with the help of which traffic is monetized, Yandex.Webmaster, which fights spam. Search engines will immediately put filters on non-unique resource information.
3. The most effective way to combat plagiarism is a complaint to a hosting company with which the “thief” works. If the fact of black copy-paste will be proved, the site will be immediately blocked.
The ultimate goal of every webmaster, blogger andThe owner of the site is the position of his “brainchild” in the top lines of the results of search results. The surest way to promote your resource is to fill it with interesting, useful, and most importantly - unique information. And copy-paste is not creativity, but rather its dull copy. But even if you manage to promote such a site, it will not last long in the first rows, as it will surely run into some kind of filter. Therefore, it is better to abandon this idea and try to create something new and original.
