Electorate is citizens who have the right to receiveparticipation in elections at various levels. It does not matter where and when the election campaign takes place. The main thing is that it should be aimed at people who plan to put a tick in the newsletter.
Quantitative characteristics
Considering that in Russia, as in most countriesworld, almost all citizens have the universal right to choose, it turns out that the electorate is the entire population over 18 years old. Another thing is that there is a passive and active electorate.
Пассивный электорат – это основная масса voters, which poorly follow political and economic events, have little understanding of the particularities of political activity. In a word, politics as a social phenomenon for them does not constitute any significant interest. But on the other hand, this category of the population is actively responding to advertising, promotions and in general any form of promotion. It is subject to influence, and therefore at the time of electoral mobilization at the very peak of the election campaign is able to decide the outcome of the vote.
Active electorate are citizens whotake an active social and political position, take part in public actions as much as possible, conduct agitation and propaganda work, organize support or protest actions, that is, they are a stable support for their parties and politicians.
Qualitative characteristics
By nature, the electorate is heterogeneous.weight. There is a so-called "core of voters", which includes loyal supporters. They will never vote for a “foreign” candidate or party; they always almost reinforce their positions and do not change them over time or with the change of political conjuncture. In other words, if we compare the electorate, voters, other participants in the political game, it turns out that the “core” is a kind of strategic minimum that will support both financially and propagandistically, and will come to the polling station at rush hour and vote correctly.
In addition, there is another groupvoters are doubters. The influence is here, but not significant. Rather, the question in assessing their own well-being. If the policies are in line with their interests, they will vote. If not, stay at home. These are passive voters, however sensitively perceiving and rationally evaluating the events around them.
And, finally, the "swamp":the position of these voters is extremely unstable, changing depending on the direction of the political wind. The lack of citizenship is compensated by a good commercial sense. Rarely when consistently conducted election campaigns are focused on them. To be honest, there is no special meaning: usually these people do not go to the polls at all.
Ideological differences
Кроме того, применяется идеологическая qualification of voters: by the number of supporters of one or another ideological direction, and hence the party organization. Distinguish left voters, centrists, right, and others. Their choice is a choice between parties of the same ideological direction. For example, a principally voting for the CDU-CSU will never vote for the SPD as representatives of the left movement. Rather, he will choose the liberals, than agree to vote for "green".
The Russian electorate has not yet been formed.This is due not only to the fact that free elections are a new and unrooted thing, but also to the lack of a consolidated practice of traditional voting. Elections are the choice of a political defender of their social interests, and this format of electoral companies in our country is rarely seen.
