Pont Evksinsky - the ancient name of the Black Sea.Apparently, it was it that inspired the Greeks, who were always quite a lot in the southern city of Odessa, to designate the word “pont” with something grand and making an unforgettable impression.
From the Odessa colloquial expression migrated tothe great and mighty Russian language, spread across the territory of the former Soviet Union. Its meaning has not changed. “A good pont is more expensive than money,” “with a pont under an umbrella, and in the rain itself” and other winged sayings of Odessa citizens became popular in Vladivostok, in Brest, and in Saratov, and in Murmansk. What is the meaning of this concept? And why the word began to be used more often in the plural?
In scientific terms, it can be said thatPonty - these are techniques that allow you to create a hyperbolic idea of wealth, opportunities, beauty and other attractive factors that accompany a person. The expression is used most often in an ironic sense, since those who really have real virtues, as a rule, have no exaggeration to exaggerate them. To put it simply, Ponte is a necessary measure for those who can not boast of either wealth or power, but very much want to look very influential and, as they say in Odessa, "Sarmac". You can not be - be able to seem. Such a position rarely evokes sympathy after its exposure.
Why do young people need to show off?Girls ohmuryat. Especially those who want to meet with the representatives of the "golden youth". There are a lot of ways to “pontovatsya”. For example, to issue a company car for your own, show off knowledge of expensive brands of equipment and clothing, show the Rolex on your wrist, forgetting to clarify that this is a Chinese fake.
But not only young people use these techniques.At mature age their show off. Cheap show off with age are expensive. To come to a business meeting on a prestigious foreign car; being late, hinting that they had just come from the airport, and complaining that the flight from Monaco was again delayed; accidentally "light up" a photograph, which is depicted next to a celebrity - these are just a few of the examples. Actually, almost the whole life of the modern establishment and the so-called “creative elite” is in a sense built on Ponts.
However, Ponte is not only trying to lookricher and cooler. In the world of big politics, sometimes there are situations when it is just necessary to cry the blues and demonstrate proximity to the simple working people. In these cases, millionaires and even billionaires suddenly find themselves in the salons of second-hand "Zhiguli" or give interviews, sitting at a poor, but with the dignity of the table set against the background of a touching wall mat. Sometimes these "antiponty" are very convincing. By emphasizing their modesty and nationality, they are trying to convince the electorate that the needs of the ordinary voter are not alien to them, and only occasional leaks of information make it possible to judge their true attitude to the “masses”, in political jargon called biomass.
However, any hypocrisy sooner or laterexposed. “Ponty is everything,” people say, and after such a verdict there is no longer any faith: neither those who tried to instill their own significance, nor those who wanted to show their simplicity.
