Formation of an individual image servespledge of successful work. The leader in business is the key figure. According to him, the whole company is judged. Therefore, the image of the manager should be carefully thought out.
The image of a person is formed during life. It is influenced by the following factors:
- Education. Parents in their childhood lay down standards of behavior and individual characteristics.
- Acquired experience. Over time, the accumulated information affects the image of a person. This experience lays the foundation for professional style and creates the image of a manager.

- a soft color scheme that harmonizes with external natural data;
- special cut, emphasizing the dignity of the figure and hiding flaws;
- The business style of clothing, reflecting the scope of activities;
- modern accessories that will make the image complete (ties, gloves, hats, watches, purses, briefcases, folders, etc.).
To the image of the manager was worthy, you need to be able to combine the elements of clothing and accessories.
If a person does not taste, then you can refer to stylists and image-makers.

The image of the manager must meet the expectationssubordinates. Then they, trying to be like a leader, will develop and grow professionally. Also, the individual style sets the norms of relations in the team: a positive image reduces the number of conflict situations and harmonizes the communication of workers among themselves. Formation of the image in this case can take place in two ways: purposefully or spontaneously:
- Purposeful way. This is a natural process.The leader is himself and gradually develops his business image. In this case, the manager only needs constant self-improvement in a professional way.
- Spontaneous way. It is an active formation of the image with the help of a certain "mask", which corresponds to the type of corporate culture. This style is not always close to the personality of the manager himself.
