Fashion house Trussardi begins its history in 1911year. It was at this time that the owner of a small workshop, in which leather gloves of the highest quality were made, named Dante Trussardi founded his factory in the city of Bergamo. In a short time, accessories for women and men, made of quality leather, have become popular all over the world. The company Trussardi took its niche in the global fashion market and acquired a new status. For a long time the company did not change its activities and did not expand production, but six decades later the factory was headed by Mr. Dante's nephew named Nikola. The young man made a revolutionary coup in the company and turned Trussardi into one of the most famous fashion houses.
In the 70s Nikola began to produce clothes, shoes,bags under the same name label. Soon there were several additional Trussardi lines: Trussardi Jeans, Trussardi Sport and others. To date, the brand can boast that around the world has more than 183 stores. The symbol of the label was the image of a greyhound dog, which displays the dynamics of style, respectability, confidence and a subtle, noble image.
One of the most profitable lines is Trussardi Jeans- was released in 1988. The Sports and Trussardi Tru lines were introduced to the public a bit later. The denim line expresses the whole philosophy of Trussardi and conveys the handwriting of the founders of the company, so recognizable by fashion connoisseurs. What is the brand of Trussardi Jeans associated with? First of all, with restraint, refinement, combined with innovation and innovation. Here, both the clarity of lines, and the variety of details, colors, textures.
"Simplicity and minimalism - this is the basis of the brand," -say the designers. The style that reflects the line is casual. Products are designed for comfortable leisure. The clothes are made of high quality natural materials. Among other things, among all the Trussardi lines represented Jeans is the most democratic and affordable ordinary buyer.
Trussardi Jeans Men - comfortable and fashionable clothes formen. In the men's collection you will find stylish jumpers, T-shirts, shirts and jeans. Trussardi Jeans Women - beautiful and practical clothes for women who love movement and comfort.
"What is the key to the success of the Trussardi brand?"- skeptical connoisseurs of beauty and style ask the question. First of all, its specialists do not chase the trends existing in fashion, creating things in their individual style. True Italian determination combined with restraint and multifunctionality gives the brand a special aesthetics.
Currently, the brand continues its development.The company is headed by Beatriz Trussardi (daughter of Nikola), and the designer Jeremy Scott is in charge of developing new models. In parallel with the development of the clothing brand, Beatriz runs the Nicolo Trussardi Foundation, supports contemporary art figures, is the vice president of the Milan City of Design and Fashion project, and is actively engaged in the creation of a new museum of modern art. The last of the released conceptual lines is Tru Trussardi, which, along with Trussardi Jeans, is functional clothing at fairly affordable prices for young and active people.
