The rapid development of monetary relations isthe reason for the growth in the number of various institutions that offer their services in the field of finance and credit. The most familiar institutions for citizens are banks. It is safe to say that the number of these organizations is increasing every day. Accordingly, there is growing competition among them. Therefore, in order to attract more customers and funds, the management structures of organizations use various marketing methods. The most famous among them are the lottery. Many banks actively use this method. The lottery of Sberbank of Russia, Belarusbank and many other institutions is an advertising campaign to maintain a strong interest in the activities of institutions.
Meaning of the concept
This term came to us from French.Currently, the lottery is a game in which a certain group of people or anyone can be involved. This is a kind of advertising move, in the process of implementation of which all participants are ticket holders. Between them, a prize pool is randomly drawn. At the same time, the receipt of a certain amount or a real gift does not depend on the desire of a person or on the actions of the subjects of the lottery. Winnings are paid by the promoter or ticket distributor.
The most common types of shares
Lottery of Sberbank of Russia or another institutioncan be simple and stimulating. The participation of a person in the first form provides for the purchase of a ticket, that is, a payment. The incentive lottery operates on the principle “make a purchase of goods and win”. Thus, to participate in the second variety of gambling there is no need to purchase a ticket. That is, this lottery does not provide for payment.
State and private lotteries
Last year, Sberbank of Russia was helda huge number of different actions aimed at attracting customers. Among them it was possible to distinguish both public and private lotteries. Part of the income from the sale of tickets of the first category allowed to finance some large projects. Among them, the most ambitious was the construction of Olympic facilities in Sochi. Some charity events were implemented thanks to the revenue received from the sale of tickets to non-governmental organizations.
Housing for the contribution? Is quite real!
Among the shares sold in the wallsfinancial institutions, the greatest interest was caused by the Sberbank lottery, held under the name “Get a bank deposit and get a chance to win a sum of money to buy an apartment”. The basis of this advertising course is not the purchase of a ticket. Therefore, this view can be safely attributed to the stimulating lottery. In order to become a participant in this promotion, it was necessary to issue a deposit at the bank no later than the penultimate May day of last year. The amount of the deposit was also limited by the framework: citizens were allowed to participate in the action, who gave the institution to save at least 30 thousand rubles.
At the same time, the Sberbank lottery had a solidprize pool. Three Russians were given the opportunity to become the owner of the amount of 5 million rubles. Another 3000 lucky winners received 3 thousand rubles.
Who could take part in the action?
In order to be among the applicants for prizes, it was necessary to follow the instructions:
- Make a deposit. As described above, the amount should not be less than thirty thousand rubles.
- Having submitted a deposit, you should send an SMS with the word “Sberbank” to the short number 1227.
- Save the certificate of the deposit until the end of the action
Results announced!
Розыгрыш лотереи Сбербанка проводился 30 июля year 2013. Notify the whole country about the lucky winners of the prizes promised through the media and the Internet. Many citizens did not believe in the success of this action and dismissively called this program “cheating”. However, in spite of all the detractors and skeptics, the winners were announced. The Sberbank lottery gave three citizens from different parts of the country the opportunity to purchase a new apartment.
Победителями главного призового фонда стали a resident of the Perm region, a lucky man from the city of Khabarovsk and a citizen of Novosibirsk. Another three thousand people received a Visa bank card with a specified amount of 3 thousand rubles.
Instant Lottery
Sberbank of Russia is an institution, serviceswhich is used by a huge number of people. To maintain interest in its activities, this credit and financial institution holds not only stimulating actions. Sberbank's instant lottery is very popular among the population. It is carried out without circulation. You can check your luck immediately after purchasing a ticket. That, in turn, is easy to buy at any branch of a financial institution.
On the front side of each ticket price is marked.On the reverse - the rules and conditions of the action. The buyer can choose their favorite ticket. As a rule, to find out whether the client has won or not, you can immediately. To do this, you must remove the protective layer from specially marked fields. If a person is lucky - the prize, the amount of which does not exceed 1000 rubles, is paid immediately at the bank's box office. If the prize has a higher value, then the lucky one needs to contact the lottery organizer.
При этом не следует обвинять банк в подтасовке results. In accordance with the Russian legislation, all lottery tickets are made in such a way that you can become the owner of the prize only by chance.
Those who won the Sberbank lottery, withattention to monitor all the shares held by the institution. Everyone has a chance to catch luck by the tail. Maybe tomorrow you will be the lucky winner of the main prize.
