Lee Alexander McQueen - one of the famousBritish designers, his collections were not once recognized as the best not only in their own country, but also far beyond its borders. It is known that the costumes of the brand Alexander Mcqueen tried on not only famous models, but also politicians and stars of show business.
The history of the brand Alexander Mcqueen
McQueen Alexander from his childhood showed designerabilities: made styles of dresses for their sisters. Already at the age of 16 he decided to do what he loved: he began work in the atelier, and over time became an experienced tailor.
Already in 20 years, thanks to the practicalAlexander became interested in creating artistic costumes and learned the art of artistic cut methods (he mastered 6 methods). His work and creativity interested the Japanese designer Tatsuno Koji, which was engaged in the creation of model clothing from vintage fabrics, and Alexander McQueen became not only his assistant, but also a valuable employee. At the age of 27, the French Fashion House invited a talented young guy to work as a chief designer, and this made it possible to develop their own brand, which will eventually become a brand that is popular all over the world.
Fashion Ideas
McQueen was confident that clothing should causeemotions, therefore, created only bright, colorful, unforgettable images. He turned every sensation into a sensation: either the models walked on the gravel in high heels, or ankles in the water, or the collection was presented on rotating mannequins. Creative work was expressed not only in details, but also in general images, directions, and presentation of unique trends.
McQueen Alexander has collaborated with such brandslike Gucci (and at the same time developing his own collection for young people), Puma (in 2005 they developed a collection of shoes for sports), and in 2007 he created his own brand of men's luggage in the form of a chest - Samsonite Black Label. Many times he was recognized in England as the best developer in the fashion industry.
Famous collections, fashion house, the stages of the formation of the brand
The fashion house of Great Britain Alexander Mcqueen (the brand was founded in 1992) specializes in the following areas: women's and men's clothing, shoes, perfumes, underwear, accessories.
Let's get acquainted with the stages of the formation of this famous brand.
one.In 1994, a famous designer became famous for wrapping models in cellophane, using grotesque makeup. Images of models resembled witches and shadows of ghosts, vampires, dead people. For this, he received the nickname "bully" in fashion circles.
2. Since 1996, cooperation began with Sarah Burton (and in the future she became the art director of Fashion House after the death of Alexander McQueen in 2010).
32000: the brand became famous for the image of the skull on its products. Dresses of this brand began to choose famous stars: Whitney Houston, Madonna, Julianne Moore, Jerry Hall and others. And classical men's suits were tried on by princes of Great Britain and presidents of some countries.
4. In 2000-2001, the Gucci group company acquired most of the shares of the Alexander Mcqueen brand, and this contributed to its further development.
five.Since 2002, the main shows have been moved to Paris. The following year, the first perfume was released (women's spicy fragrance with notes of the east), and then the composition Alexander Mcqueen for men.
6The year 2004 for this brand was marked not only by the creation of new men's collections in clothing, but also by the appearance of sunglasses. Group Safilo received the appropriate license and released points Alexander Mcqueen, which are popular to this day.
7From 2005 to the present, almost every year there are new fashion collections of this brand. The women's dress by Alexander Mcqueen is always distinguished by sophistication and originality: fantastic patterns, the presence of unsurpassed hand craftsmanship, the introduction of art into original models, etc.
Where to buy branded products, prices
Stores Alexander Mcqueen, a British brand, there are around the world. You can also take advantage of interesting and low-cost offers of past collections using Internet networks.
The McQueen trademark is alwaysoriginality and classics, regardless of the year in which the clothes were presented on the catwalks of the world. Men's suits, women's dresses, accessories seem to be always relevant for several seasons in a row, despite the high price category. Products of such quality and design are worth it.
What is the main personality of the style
This world-famous designer in the firstqueue became famous manifestation of freedom. He seemed to be protesting against the framework of civilization: religion, laws, violence, war, politics, disease, hunger. Often participated in charity events. Each of his collections is different, but in all the perfection of classics and free solutions are felt. No wonder famous representatives of show business opt for this brand. McQueen has mood and vibrant colors, and graphics and drape make any form only perfect. It is worth noting that there is no vanity in these models. Everything is so harmoniously combined that few people will leave indifferent to the product.
