Of course, every solid company should haveA small document briefly about her. No wonder they say business card - this is your face. Therefore, it should look the right way. If your card has wrinkled corners or crooked typed text, it's unlikely anyone will want to deal with you. Because the business card and its design require a serious relationship. After all, this may depend on the reputation of your company or your own.
So, in order for your card to have a presentable appearance and to attract the attention of people, you need to learn some rules of business card design.
Who do we represent?
Для начала нужно опеределиться, что или кого ваша card will represent. If you do it for a corporation or a firm, then it will be corporate. If you represent your personality, then you definitely need a personal (personal) business card. Design, of course, will be different, but not essential.
Little about standards
In order to proceed to thinking about designmap and the location of the text, you need to decide on its size. There are certain standards. It turns out that each country is characterized by certain sizes. Some of them are listed in the table below.
| A country | Sizes, mm | |
| Width | Height | |
| USA | 89 | 51 |
| China | 90 | 54 |
| France | 85 | 55 |
| Germany | 85 | 55 |
| Russia | 90 | 50 |
| Japan | 91 | 55 |
Choose the size
Do not neglect the size of your business card.Follow the generally accepted standards and select the standard parameters for Russia - 90 x 50. Then you will not lose exactly with the dimensions of the business card. Patterns that meet the standards, you see in the article. Someone tries to stand out by changing the form, but it is better not to do it. Card holders whose sizes are always standard will not allow you to store an “irregular” card, so there is a high probability that it is your business attribute that gets lost in the paper or goes to the trash bin.
Basic design principles
After you decide on the size, you canstart choosing a design. First, decide what you want and what your business card should look like. The design should be original, eye-catching. Creating business cards is a process that requires good imagination and productive imagination. A few tips on how to make your document original and memorable will help you decide on the design of your business card.
The first tip is:think about what color should prevail on your business card. According to psychologists, color has a positive effect on a person’s memory. It is a kind of "hook" for our brain, which allows us to restore the course of past events. The use of bright colors will certainly highlight your business card among the rest, but you need to think out the color combinations in advance. According to experts, it is not recommended to combine more than two or three, since excessive “variegation” distracts attention from the essence, that is, from information. The most preferred colors are the standard shades: green, blue, black, white, gray, blue, yellow.
If you are a business representativecompanies, adhere to ethics appropriate to your business activities. Use classic colors. The combination of black, white and gray is not as dull as it may seem at first glance.
In any case, the design of a business card eachchooses himself according to his tastes and preferences. Someone chooses a strict style of minimalism, someone - bright and extraordinary. And someone can not decide on the design. By the way, business cards, invented by professionals, will solve your problem. You can order a ready-made layout, or you can design it yourself and choose any color and pattern, whatever your heart desires. Remember: a business card, the design of which does not contradict the basic principles of design, will surely attract the attention of not only ordinary people or business partners, but also competitors.
Good content is the key to success.
The most important thing in your business card isinformation. And it should be informative, answering basic questions. Information design of business cards (samples of which are in the article) should be consistent with certain rules.
On your document must be:
- Brief information about the type of activity of a corporation or one person. Here you should write the main directions and scope of your services.
- Your name.It is very important to choose the right font and size. Your name should stand out from the rest of the information. To ascribe a patronymic is a purely your decision, but even if you write only your first and last name, this will be quite enough.
- Contact Information.First of all must be the address of your company. Equally important is the availability of a contact phone. If you represent a corporation, it is better to write a city number. If this is a personalized card, you can use the cell number, but note that you must be in touch, and in case of loss of the cell phone, the information contained on the business card will be irrelevant. The fax number and email address must also be entered.
We complement and decorate
Additional information and design elements can be:
- Logo.If your business card is corporate, then the image of the logo on it will be very appropriate. If personalized, then the logo can be replaced with your photo, although someone thinks this is a bad form. Addition, decorating your business card, will be the image of the object related to your activity. For example, if the information carrier represents a confectionery manufacturing company, you can make your logo an image of any confectionery product.
- Tagline.A well-chosen and relevant slogan can complement basic information about your corporation and the service sector. It can be thought up in prose or in verse and placed on the blank side of a business card. Interesting phrases, quotes or slogans that reflect the mood of the owner or company will make the card more lively and creative. For example, an excellent slogan for a shoe company could be the phrase: “Find your pair!”
Composing the contents of your card, do not forget aboutthat the text should not be too much, otherwise the main information will simply be lost among the extraneous noise. According to psychologists, information carriers, on which there is a lot of free space, look more stylish. Your business card should be readable. This means that you need to avoid illegible fonts, and also pay attention to the font size: it should not be too small. Avoid phrases and sentences that do not carry any semantic load. Try not to use flashy decor elements. If you have, for example, a green business card, then the acid-orange frame will not exactly decorate it. On the contrary, on its background the main information is lost.
Итак, подведя итог всему вышесказанному, We formulate the most important advice: do not disregard the information design of business cards. Samples you can see in the article. They will help determine how to properly place information so that the text is logical.
Measure seven times - cut one
Do not rush.Before sending your data to the publisher, be sure to check the information you are going to print. It must be authentic. There is nothing worse than picking up a document and seeing a typo in your email address or name. Precaution and attentiveness are two important factors influencing the production of business cards.
Business cards printing
First, focus on paper quality.Your business card should maintain a presentable appearance even after a while. Therefore, stop your choice on a sufficiently strong paper that will not be easy to crumple or bend. Do not use cheap paper, which resembles A4 sheet in structure. Such business cards do not last long, and people to whom you will hand them out will immediately suspect that you have saved on the cards.
Conclusion:before you submit your mini-document to the printing house, make a preliminary layout of the business card. Decide whether it meets all your requirements. Only then you can begin printing business cards.
The most common mistakes
- Secret. If someone looks at your business card and does not receive the necessary information about its owner, your services are unlikely to be in demand.
- Poor quality. Saving and making business cards are incompatible concepts. Low quality paper indicates a low quality of goods and services.
- A mess. Information noise and violation of the rules for placing information will only create chaos on your map, consisting of letters and numbers. This mess is unreadable.
Thus, we can draw a general conclusion:if you follow all the rules of business cards, your data carrier will certainly make an indelible impression. The card will briefly tell about the activities or work of your company and contacts that can be contacted. But remember that that business card which registration differs from the others in creativity and originality is remembered. The article has a photo, which shows business cards. Templates, layouts and more you choose.
