The business card is, perhaps, the most commontoday a kind of printed matter. Its functions are dual: information and advertising. From the appearance of the business card depends directly on its perception by potential customers. If it is made on quality materials, it is very presentable, then it has every chance to be remembered by the person to whom it was offered. Business cards that look expensive and solid, with an interesting design, create the image of its owner. After all, we all know that "they meet on clothes." In addition, the business card should include basic information: name and surname, if the business card is personal, information about the company, contact details, advertising slogan.
Characteristics of Russian business cards
The standard size of business cards in Russia is 90to 50 mm. I must say that the European standard is slightly different and is 85 by 55 mm. The size of business cards for printing, used in Russia, is very convenient, since 24 cards are placed on the sheet of A3 format. This allows you to economize on consumables.
The Russian standard for business card size is not alwaysis taken into account by customers. Those of them who want to stand out, show originality, order non-standard sizes. Let's see, what problems can arise because of this?
First, the reconfiguration of the printingEquipment for printing business cards of larger or smaller size will significantly increase the cost of the order. And the increase in costs where it is quite possible to do without this is at least unreasonable.
Secondly, the location of the main material in theThe business card must correspond to certain proportions. When the size changes both in the direction of increasing and decreasing, there is a violation of the regularities in the location of the information material. Because of this business cards look ugly and even ridiculous.
Thirdly, the main place of storage of business cards -special haberdashery products, called business cards. In our country all the compartments in them are made to the size of business cards "standard", that is 90x50 mm. Hence, the probability is high that non-standard business cards will not be at hand at a potential business partner, if they do not fit into the cluster.
And how is it in Europe?
European standard size business cards, as alreadyit was said, slightly different from the Russian. The order of such cards is justified for cooperation with foreign companies, advertising of goods, works and services abroad. Foreign partners will be pleasantly surprised that business cards of the Russian company are made according to European standards of printing, for convenience of storage and use. This will necessarily play its positive role in concluding a deal.
Thus, for a serious, dynamicdeveloping business calling cards - a top priority. The standard size of business cards is better to choose Russian (90x50mm), or European (85x50), especially for entering the international market. The originality of the design of business cards is better expressed in the color scheme and location of the details.
