What is a discount. Reasons for popularity

Stock stores and discount centers have firmly entered theour life and became a popular pilgrimage place for shopaholics who want to buy things from the previous collection at reasonable prices. They do not need to think about the reasons for the global discounts on products sold for sale in a store, the discount center. After all, often comfortable and practical clothes or shoes tend to remain fashionable for several seasons.

Consider what a discount and what it eats. Discount (in literal translation from English "discount" - "discount") has several meanings. When asked about what a discount is, you will be answered various economic directories, we will not dwell in detail on each value, but we will make a brief review.

So, on the stock exchange the discount representsthe difference in the price of the purchased security with respect to its nominal value. In banking, a discount is a percentage deduction for early repayment of a loan or another banking transaction with interest calculation. In trade, this is a discount in connection with the delayed delivery time, inconsistency of the declared quality of the goods, or any other seasonal discount.

The discount has become widespread in modern life, because it is a convenient tool for increasing sales and helps attract customers.

To understand what a discount is, it is possible on a simpleexample. Let's say that the producer has left in the warehouse the volume of the goods, not chosen by the distributing firms. Then, considering that the goods can be stored in the warehouse because of off-season or out-of-date changes due to the change of the collection, the producer throws the goods through the discount center, discounting it, offering the buyers at a significant discount.

The most common are discount centers offering clothes, shoes, goods for children and sports. Stores with discounted household appliances and electronics are less represented on the market.

What is a discount?These are not ordinary retail outlets offering second-hand or defective products. This branded stores brand manufacturers, offering products at prices lower by 20-80%, coming in after seasonal sales of collections in the company's representative offices. Unlike the usual seasonal and holiday sales, which are often practiced by an ordinary store, the discount center offers products of famous brands at a discount year-round, on a permanent basis and regardless of its seasonality.

A vivid example of the application of the system of discount salesis the discount center "Nike". These stores always sell branded goods of high quality from past collections, which allows the use of this brand to many fans of sports, and "Nike" thus gets rid of stale goods in warehouses. The network has representative offices in many cities, as well as own websites and online stores, where you can also order the selected product. This makes Nike products available to a wide range of consumers, which only contributes to the brand's popularization.