Down jacket Lawine - quality products at affordable prices

When weather conditions do not allow access tostreet in a light jacket, and people want to stay warm, help comes overcoat: warm jackets, raincoats, coats. But even such products are not able to protect the body from frostbite in a severe frost. Therefore, in winter many people prefer to wear down jackets. Lawine is a well-known Russian producer, a subsidiary of Savage, which has established itself as a successful and prosperous company.

But how did the brand get popularity among consumers? What major characteristics of the company's work have become the main levers of development?

About company

This trademark appeared not so long ago, in2000s. For a rather short period of service, the company was able to achieve real heights in the production of outerwear. Really, the basic branch of the company is coats, jackets, jackets and down jackets. Lawine offers a huge range of products, and today the sale of such products is carried out not only through official outlets in major Russian cities, but also through an online store.

With this the company clearly has not lost, since from the momentrelease of its Internet service, the brand began to gain popularity. There are a lot of outlets throughout the country, which allows consumers to spend their money wisely.

About the goods

Trying to find out what are the main featuresgoods of this brand, special attention should be paid to the assortment. First, the product is aimed at both the female audience and the male audience. Secondly, the price policy will greatly surprise all buyers. Until recently, the average cost of warm outerwear was set around 4-5 thousand rubles. According to Russian average indicators, these are affordable prices, because the goods of this brand can afford a large part of the population of the country.

But what are these brands?down jackets? Lawine is a company that has won the interest of buyers not only with affordable prices, but also with high quality of goods. Manufacturers pay special attention to materials used in the manufacturing process, and accessories. According to the technologists themselves, they use modern and natural fabrics. The peculiarity of warm outer clothing is that it must perfectly keep heat and at the same time be non-blowing. On production modern patterns and sewing technologies are used for this. The main characteristics of fabrics used in the goods of this brand are lightness, wear resistance and resistance to contamination.

There is something to surprise!

But what is more characteristic of these down jackets?Lawine is a company with experienced staff, creative designers and highly qualified specialists. Some come up with a style, shape and color, others realize the idea, applying the necessary manufacturing techniques, fabrics and accessories.

Twice a year the company produces new collections.If you look at the general trend of style development, you can see how diverse and different all created things are. Some collections express a subtle classical style, strict forms and restrained colors, others are innovators, and all demonstrate that they are not like everyone else (bright colors, futuristic forms). That's why manufacturers still have something to surprise their customers by offering them a completely new style, design, shape and, most importantly, at an affordable price.

High quality is the key to brand success

But what is this brand famous for?What thousands of customers celebrate, can not but rejoice. Served for 2 or 4 years can any down jacket Lawine. The men's range will please with its variety. There are products of any length, shape, filling and style. You can buy a strict down jacket for trips to business meetings or choose an outstanding, bright option for youth walks and entertainment. Products of the female category are also diverse.

Women will be pleased and strict long down jackets, and short easy options. Each buyer will find for themselves what he has been looking for so long and what will feel will be not only warm, but also comfortable.

Customer's opinion

В каждой компании есть свой маркетинговый отдел, which is engaged in promotion of goods, advertising campaign. Lawine is not an exception. Down jackets, reviews of which often disagree with what is written on large billboards and flyers, are still popular. Although consumers note that the specified lifespan sometimes leads their owners. Sometimes down jacket can last only one season before the first wash, as after this procedure the product can no longer keep warm. But they note separately the buyers of some models of Lawine. Casual (down jackets) - the most popular products of the whole brand. They are neat and reliable, and, as the customers note, the accessories used in them last very long. Locks do not seize, pockets do not diverge and are firmly closed either on buttons, or on a lightning.

In general, this Russian brand has established itself in the market as a reliable partner.