Collab is a convenient acronym for the word "collaboration." What this means in general and with specific examples, we will analyze further.
What is a collab
Collab (collaboration) - this cooperationjoint activities that unite two or more people or organizations. In this process, there may be an exchange of experience, training, the achievement of common goals.
If one child offers another:"Draw together?" - then this is to some extent a collab. If you recall the book "The Golden Calf" by Ilf and Petrov, then the general work of the two masters on repairing the engine is also a collaboration.
Что такое коллаб еще?Crowdfunding can also be attributed to it. This is the name of the collective cooperation of citizens who combine their material values to support the development of a project.
Sometimes a collage requires a governing body,sometimes it is more rational to manage without it - a joint drawing does not require the appointment of a leader. In some cases, the goals of the participants in such a union may even be diametrically opposed.
Common synonyms of the word: joint activity, temporary merger (union), association for the purpose, co-authorship, cooperation, cooperation.
Collapse examples
Collaboration can be found in completely different areas:
- Artistic activities (the very "drawtogether "): two or more artists unite in a group and create a general drawing; creators can draw both their Persians (heroes, characters) and each other's Persians.
- Music: two or more musicians (usually a beginner with an experienced one) record together one track, a song; in this area, the collab may also be called a fit (from "feat" - with the participation of), "joint".
- Business:a striking example is the collaboration of BMW and the blogger Amiran Sardarov - the company provides celebrities for the free use of motorcycles, cars, and he, in turn, creates a favorable image of the corporation in front of its huge audience.
- Fashion: teamwork is presented in the development of a specific product line of a brand together with celebrity - today, perhaps, there are most of the examples of collaborations.
Also, some examples of collaboration can be found in project management, game theory, commerce, science, education, publishing.
YouTube Collaboration
As an example of one of the newest and most successful collaborations, one can point out the unions of vloggers (bloggers who shoot video clips) on the YouTube resource.
What is a collab in this form?This may be a joint video, where there are two or more video-celebrities. In order to exchange their subscribers, who will get acquainted with the general creation, vloger of similar topics are most often combined (letters of subscribers are unlikely to be interested in news from the beauty blog).
Collab can look like this:telling about something, the blogger mentions, for example, that some detail can be found in more detail in the issue of another author, and a link (a window with a picture and link) to the latter appears on the screen at this time. Of course, this is done by prior arrangement: as a mutual public relations or for a fee.
Collaboration in the fashion world
The brightest and most successful collabs can be foundIt is in the fashion business, as a joint project of two or more giants of this industry leads to a great demand for such a collection. Most often, we can observe how mass markets attract celebrities or designers of premium clothing, footwear, and accessories to cooperate.
The beginning of the collabs in fashion, many considercollaboration of Salvador Dali and Elsa Siaparelli - "Dress with lobsters". Today, the H & M brand is considered one of the leaders in such cooperation. Bright models of modernity took part in the collaborations with him - Jordann Dunn, Kendall Jenner, Gigi Hadid, and also Rihanna, Alex Chang, Naomi Campbell, Kim Kardashian. New collection coming from Kenzo.
In the world of fashion, the 2016 Collaboration is also famous:Puma with Rihanna, Reebook with Gosha Rubchinskiy, Opening Ceremony with Vans, Adidas Originals with Kanye West, Uniqlo with Lemaire. Expected bright joint projects Top Shop with Kate Moss, Uniqlo with Disney.
Pluses for celebrity and luxury brand here - growthpopularity, mass-market - a huge demand for an exclusive collection. For the consumer, the visibility of luxury available to him, a chance to get a higher status thing in the eyes of others for the same money.
Collaboration and collaborationism
Speaking of what a collaboration is, a collaboration, one cannot help but touch upon the consonant term “collaborationism”. Despite the similarity in pronunciation, these concepts are not related to each other.
Collaboration is voluntary, intentionalcooperation with the enemy of his state with the knowledge of the intent of the latter and the fact of causing harm to his homeland. The narrow meaning of this concept is cooperation with the occupiers during hostilities.
Collab, Collaboration - Widespreadconcept in the creative environment, business, fashion world. In general terms, this is mutually beneficial cooperation, exchange of experience, a temporary alliance to achieve certain goals.
