After years of neglect, the book becomes againfashionable attribute in the hands of a man who wants to be known as an intellectual. Of course, the current popularity of literature cannot be compared with the reader's boom of the fifties, sixties, seventies and eighties, when children sometimes had to be torn off from the adventures of their beloved heroes, but there is a logical explanation for this. There were no then tablets, laptops and other computer wonders, and on TV something fascinating was rarely shown. The question of what is being read today in Russia and in the world requires a detailed answer. In different books and the target ... the audience can not be called, audio is when they listen. In general, the reader is different in different genres, but they are all good, except for the boring, as the classic said.
Classic
It is still popular, moreover, its frameworkgreatly expanded. Those writers who were only recently (in a historical sense, of course) attributed to fiction got into her rank. To the contemporaries of Jack London or Antosha Chekhonte, who lived at the beginning of the twentieth century, these wonderful plotters and words seemed ordinary people, contemporaries, who successfully applied their talent (or even just their abilities) to earn their daily bread. A.P. Chekhov himself believed that his works would be read and put in the theater for at most several years, and there they would forget. Fortunately, the classic was wrong. His stories and stories are a success today, they are more popular than most of the works of contemporary authors, those that are read today. The rating of classical literature is headed by him, and not only in Russia, but also in many other countries (in Japan, for example), where, in addition to selling books, they most often put on plays based on his plays, interpreting them in different ways every time. The inhabitants of the planet are also not indifferent to Shakespeare, Tolstoy, Dreiser, London, Dickens, Bulgakov. Some of the most popular names are among the top ten favorite writers, but they take different positions in different countries. Classics are read most often from paper carriers, so more interesting.
Criteria
It is difficult to evaluate the most readable books today.To do this, use different techniques, the main of which is considered circulation. This method of analysis is of the most practical importance, especially for publishers and printers interested in the largest possible sales of their products. However, this approach is approximate to the true state of affairs. A book in our time is not cheap, and today it can be safely attributed to a truly “best gift”, which is not a shame to come with on your birthday or anniversary. Therefore, the print edition is often lent to friends and acquaintances who do not want to spend money on such a expensive thing, and often one-time. Home libraries in our time are rare people, volumes occupy a valuable place in the home, and there is also the Internet where you can find almost everything, at least, what they read today. Rating is sought in the same place, in order not to get entangled in a huge stream of modern and classical literature. So many do, drive texts into tablets and read everywhere, in buses, trams and subways.
Read frequency
The circulation of the publication determines the official, called the publisher, he often decides on the basis of their own ideas about how successful the project will be.
Another criterion by whichliterary ratings and lists of the best books, is a simple arithmetic addition of the number of hits on the author's page on the Internet, if there is one, of course. To do this, site creators install software counters that mark each visitor. The disadvantage of this method is the inferiority of information. It is not known whether the work has been completely read, or just glanced at it and immediately closed. Moreover, it is impossible to count all readers because it can be presented on different sites, sometimes, alas, without the knowledge of the author, and not all of them have a cumulative counting function. The number of downloads is also not always taken into account, and in this case material rewards are very rare.
What do women read
The beautiful half of humanity more often than menis friends with a book. What do women care about, what are they interested in and what are they reading today? Eduard Asadov, a true poet and writer who praises true love, closes the rating of a dozen of works most popular among women. For half a century, the number of admirers of his talent has not decreased, but increased. In ninth place is a child-friendly book called The Little Princess, or The Story of Sarah Crewe, by Francis Burnett. The narrative is naive only at first glance, and mothers, introducing their daughters to him, themselves fall under the spell of the immediacy of the heroine. Detectives Ustinova buy a few more often, Cecilia Ahern occupies even higher levels and Loren Weisberger, author of the best-selling book The Devil Wears Prada. Then Joanna Lindsay, Tatiana Polyakova (again, the ladies' detectives) and Sophie Kinsella with their "The Secret World of a Shopaholic" go up the popularity ladder. Top positions are occupied by Stephanie Meyer with a story about the love of a vampire (Twilight) and the psychological novel “Pride and Prejudice” by Jane Austen. Perhaps the closing positions are specific to Russian lovers of literature, but the upper ones repeat the rating of the most widely read books in the world among women.
What do men like?
Если отбросить помешанных на деньгах entrepreneurs (who often become the characters of the novels than their consumers) and the representatives of the stronger sex with extremely low levels of intelligence, then the rest of the not very large male brethren are also not averse to spending their free time turning the pages. What works for them are the most popular books and the most read? Many books have been written on manly subjects. These are J. London, and E. M. Remarque, and historical chronicles, and military-technical literature. Men read everything, from Hemingway to Stephen King, but, as a rule, they cannot endure specific female novels. However, there are exceptions. Women sometimes also, for the sake of justice, gladly indulge in pleasure with a book considered exclusively male.
Children
Children, as already mentioned, are now reading a little, andthe author needs to put a lot of effort in conjunction with talent in order to interest them with something. And in this case, it does not matter how deep the thoughts of such a work are, how generally what they read. Today, Alexander Anderson’s books Alex and Coins and All Favorite Tales by Gregory Oster are at the top of the list of teenagers and literature. In addition to them, popular (about as fiction in the past) stories, novels and fantasy-style sagas. It is possible to analyze the reasons why the younger generation seems to be more interesting than the real in a fictional world for a long time, but such is the prose of life, and it must be considered that publishers interested in the profitability of their activities do. Some consolation is the decline in the popularity of Harry Potter. And it really pleases the nostalgic return to eternal values, expressed in the "Murzilki Archive", published in two volumes (from 1966 to 1974).
Humor
Literature, causing laughter - the most complex genre.Squeezing a tear out of the reader is much easier than to make him at least smile. The modern book lover reads with pleasure Zhvanetsky, especially the early one, pays tribute to Illya Ilf and Evgeny Petrov and is interested in contemporary authors. We were pleased with the book with the intriguing title “Plumber. Yours is my knee ”by author Sae Slava (obviously a pseudonym). Previously, this material was published on popular blogs, and now came out "live." At the moment, these are the most readable books in Russia on a humorous subject, and how to place them on prize levels is up to the people.
Parables
In our country, as well as abroad, was formednumerous layer of lovers of philosophical literature. This is not about some serious scientific research (they are also in demand). These most readable books in Russia in their genre are designed to make a person think about eternal values, distract from worldly vanity, and, if possible, gain wisdom, consecrated by centuries. These include the "Prophet" of Khalil Gibran, the paternal morals of the holy elders, instructive polemics of Kuraev and the like. Sales ratings do not give a real picture of the popularity of these publications. It is possible that someone acquires them in order to put them on the shelf in order to create an image of an intellectual person, but in other cases they are literally read to holes. When presenting such a book as a gift, it should be remembered that only a thoughtful person, prone to abstract thinking, would really be happy with it.
Fashion literature
There is such a capricious and windy lady whoname is fashion. Most often, it is found in brand boutiques and car dealerships, but sometimes it is found in bookstores. A number of authors, having created a certain work, strive for scandalous fame, and achieve it by various methods. They generously saturate the characters' profanity speech, trying to give originality to the images, choose stories about cannibals, crazy people, drug addicts and other unsightly public, trying to surprise rather than please. At some rather short time, sellers say the buyer that these are the most widely read books in Russia. Today these are one authors, others tomorrow, and their succession does not dry up. It happens that the story really have certain artistic merit, but masterpieces of fashion writers, holding their nose to the wind of the conjuncture, rarely create.
The reader is left to assess their spiritual needs and choose their own among the vast sea of literature.
