The Chinese search engine Baidu confidently bypassedtheir competitors. Today, it is ranked 1st in China, 8th in North Korea, 10th in Hong Kong, 15th in Japan, 27th in Taiwan and 82nd in the United States. Baidu search engine has the same popularity in China as Google in Europe.
Google competitor from China
Baidu is considered one of the biggestInternet companies in the world. It was founded in January 2000 by former students Erik Xu and Robin Lee, who graduated in America. They managed to attract about $ 12 million investment. Their goal was to create a domestic Internet company that could compete with American “monsters” such as Google, Yahoo and Bing.
The name literary translates "a hundred times","A thousand times" or "countless times." It is taken from the last lines of the Xin Zinzi poem The Green Jade Table at the Lantern Festival. It says: "I searched hundreds of times in a crowd, suddenly turning around, she, she, there, in the dim light of a burning candle."
The poem tells about a man who is looking for hisjade dream. According to the developers, the Chinese search engine Baidu symbolizes a constant search for the ideal. In this regard, the name of the search engine is sometimes translated as "search for a dream."
Golden shield
Informally, the project is called "Great Chinesefirewall ”(pun, meaning as the ancient Great Wall of China and as a network firewall). This is a virtual shield that filters Internet content in the PRC. The development of the project lasted for 5 years. And at the end of 2003, the Golden Shield began its work.
Also, in addition to the “shield”, China appliesDNS blocking technology. There is a "black list" of sites, access to which is completely closed. Web pages are filtered by keywords that are directly or indirectly related to state security.
Chinese Baidu, Sogou and Soso - popularsearch engines not only in their homeland, but also in Europe. Can not be said about Google, Bing and Yahoo, which are rapidly losing their leading positions in China.
Achievements
How popular is the baidu search engine.com? About 50 thousand Internet users visit it every day. It is among the top 10 most popular and profitable Internet sites, second only to such giants as Google, Facebook, YouTube, Yahoo and Wikipedia.
In mid-2006, the main search engine of China launchedproject "Bidupediya" or "Baidu Bike". For the first 3 weeks, she bypassed Chinese Wikipedia and became the leader in the country. Encyclopedia Baidu is subject to total censorship, as the search engine itself. At the beginning of 2017, it contains about 14 million articles. In other words, there is more information in Beidupedia than in Russian, English, Chinese and German Wikipedia combined.
According to the World Ranking Site Index(Alexa Traffic Rank), baidu.com ranks 4th in the world. The site index contains more than 90 million image files, 800 million web pages and more than 12 million media content files.
In 2013, Baidu, together with the German company Avira, released its own antivirus program, Baidu Antivirus.
The company's president, Zhang Yacin, announced his ambitious plan in 2016. After 5 years, he intends to begin mass production of cars (self-managed).
Competitors
Baidu undoubtedly leads the market in the Middle Kingdom.According to experts, it is used from 65% to 85% of the population of China. But despite this popularity, this “giant” has competitors: So.com, Sogou.com and Soso.com. These Chinese Internet search engines compete for customers and dream of becoming leaders.
So. search enginecom appeared 12 years after Baidu, and now it owns 17% of the market. They own the company Qihoo 360, their software is focused mainly on the owners of "pirated" or illegal copies of Windows in China. The "360" programs bypass authentication and allow you to install OS updates.
Qihoo is actively cooperating with Nokia and Google inmobile search and plans to enter European markets. Recently, the company bought shares of its competitor Sogou, in connection with which its position in the market can grow by 10%.
Chinese search engine Soso.com is owned by the largest internet provider Tencent. The company is the creator of such successful projects as WeChat and QQ messengers, owns the company Riot Games. In the mobile search confidently ranks second (15% of the market).
Foreign search engines in China
System Bing.com, despite the support of Microsoft, is not popular in the Middle Kingdom. It is used by no more than 1% of the population of the country and only for finding information on English-language resources.
Due to total censorship, Google search engine.com refused to work in China. In 2010, the company closed its representative office in the country and relocated to Hong Kong. Google’s share in the Chinese market has declined significantly and currently stands at 3%.
With the departure of Google, the Chinese search engine Baidu has strengthened its position in the domestic market. And with the discovery of the Japanese version, it became the second search engine in the world.
