Sooner or later every secondthe Internet user asks the question: "How can I untwist the channel in Telegram from scratch?" And indeed, the question is very relevant. Since after the creation of the community for its full-fledged work, it is necessary to gain some "basis" - interested users. How to effectively promote your "Telegram" projects, read on.
Channels - what is it?
The channels operate according to the principle known insocial networks of "communities", in which users are gathered for various interests or accessories. One of the main differences between the channel and the community is the complete lack of feedback. Leave a comment, find authors, and chat in the channel can not.
When the news is published, you getnotification. You can disable this feature. You can view the entries in the general stream, where all the news from the channels will be displayed. It is possible to sort them by various parameters: date, popularity, etc.
Why do I need a channel?
Typically, channels are created for the following purposes:
- As an addition to the main resource.
- To promote your personal skills.
- Humorous and entertaining content.
- Search for like-minded people by interests.
- To promote the company, product, service, etc.
- For monetization.
- Information content.
This is not all possible subjects. There are also highly specialized clubs, for example with a technical or medical bias.
The channel as a means of communication
Even in spite of the fact that "Telegram" is inferiorsocial network "VKontakte", recently, many began to give preference to the system of channels, instead of the usual communities. Various threats from the government do not scare off users, but, on the contrary, increase the popularity of the service. What advantages does the messenger of "Telegram" receive?
- Versatility. The full version of the application is available for all mobile platforms: Android, iOS, Windows Phone. At the same time, the cost of resources for the program is minimal.
- Openness.The source code of the client part is fully open. It is provided with detailed documentation. Therefore, even if there are problems with the original client, you can use additional.
- Ordinary chats. For chatting with relatives and friends chat is perfect. It supports almost all the necessary functions, such as: smilies and stickers, file transfer, etc.
- Supergroups. In such structures, five thousand people can communicate at the same time. This type of chat is great for creating a closed group for a large company or co-workers.
- A large audience.Every day more than 600 thousand new users are registered in the service. At the moment in the messenger a lot of interesting channels and people. There are even some of your friends there.
- Automated bots.The developers of the messenger have developed a special API for creating bots - automated accounts. They are used for correspondence, newsletters, various text games, weather forecasts and much more.
- Anonymity. The most important advantage of the application.Find out who is hiding behind the avatar and a fictional nickname, it is impossible. In addition, the developers themselves have stated and confirmed the words that even they do not have access to user correspondence, since it is transmitted in encrypted form, and only the recipient can decrypt it.
Types of channels:
- Companies and brands. Within the framework of such channels, information on brands is disseminated, thereby promoting their progress. These methods are resorted to even the largest corporations.
- Surveys and digests. Administrators of such channels form lists of links to interesting resources, collections of photos, music, various content, mostly not unique.
- Thematic. Professional content where you can upload various highly specialized training articles, provide links to technical literature and increase your level of professionalism.
- Eventive. This is a kind of media. News articles are sent out. It is convenient to use to learn the most important news.
- Author's content - blogs of different directions. Many celebrities are already using this format to popularize their activities.
The most "running" content
- Companies and brands.
- Surveys and digests.
- Thematic.
- Eventive.
- Author's content - blogs of different directions.
How to make a channel in Telegram?
Read the detailed instructions:
- Install the application, go through the registration process.
- Log in to your account and go to the settings section.
- Click on the "Create Channel" option.
- Enter the original title, a small description.
- Choose type - confidential or open.
- Download avatar.
- Immediately after the creation, you can subscribe to the channel of your friends.
Promotion
Here we come to the most important thing.The promotion of the Telegram channel implies advertising its channel and its replenishment by interested readers. Various services cheating can not immediately be taken into account, since they do not give absolutely no benefit.
Please note that at the initial stageyou need to form the basis of the group on your own. For example, invite your friends. The fact is that this is a kind of psychological trick, when a new user enters the channel and sees very few people there, he is unlikely to subscribe. Since intuition tells him that it is not worth it. At the same time, when you already have several hundred people, this psychological factor disappears.
Where to grow further?When all interested friends and acquaintances have already subscribed themselves, recommended to others and the growth of the audience stopped, it is absolutely impossible to leave the channel in such a state for a long period of time. You need to start promotion, which is paid and free.
Pay promotion
The paid channel promotion in Telegram comes first, as it has the highest efficiency.
- Already today there are several large and stableservices that offer easy and affordable purchase advertising on the most popular "Telegram" channels. On these sites, you can view detailed statistics and even calculate how much one subscriber will cost.
- In addition to advertising exchanges, you can contactowners of popular channels themselves and negotiate moments of cooperation. Sometimes it will help save money. But it is not always possible to work this way, since not all administrators put themselves in the contact block.
- Есть и другие особые биржи, которые collect interesting channels and make up ratings. Regular users visit such directories to select for themselves some interesting resources. To get into this directory, you must agree with the administrators and make payment. Please note that only those communities that do not violate the rules of the directory can be cataloged.
The use of all these methods in combination will give the greatest efficiency and allow for building up a large “muscle mass” in a short period of time.
Free promotion
Its advantage is thatsubscribers do not need to invest money. Free promotion of the channel in Telegram is less effective than the paid one. The points below will point out the main ways of this process. Let's learn how to unwind the channel in the Telegram from scratch:
- Bilateral PR.Choose a community as close as possible to yours in terms of topics and the number of participants. Contact the administrator and offer a simple scheme - you place an ad record about their channel, and they post the same record about your resource.
- Spam promotion.If you have a sufficiently large number of tools, as well as a lot of time to work, this method can be as effective as paid promotion. A link to your channel can be placed on other social networks or on thematic forums.
- Chats.We have already mentioned above about supergroups in which more than five thousand people can simultaneously communicate. Find several such groups, join them, and then "advertise" your channel there. Write about its benefits, as well as what awaits the user if he signs up.
Note that the channel, after reachingcertain popularity, will gradually gain an audience itself, if it is regularly updated. Subscribers will recommend it to their friends, and users will find it in the search. This is the answer to the question: "How to promote the Telegram channel for free?"
Why do you need to promote?
Обычно каналы создают с целью заработать.But this can be done only after a large number of readers have recruited who should have a constant interest in your resource. There is no defined threshold. Just when you feel that the channel has become popular, you can begin to monetize it.
Monetization
Monetization is making profit by sellingad slots. The most important thing is to know the measure. After all, the channel can be completely littered with advertising, and then even the most loyal subscribers will unsubscribe from it. Advertising posts need to be done with a certain periodicity and at the same time stylize them as usual. For example, if you need to advertise a product, make an extensive review on it, describe all its advantages, and also do not forget to place the advertising link on which it is sold. It will be much more efficient than simply writing “Buy a product” and provide a link.
Where to get advertising for earnings?
Above, we have already pointed to various services andExchange, where you can buy advertising your channel to promote it. These mechanisms can work in the opposite direction. You can register as a site for placement and start taking orders.
You can also communicate directly with smallchannels of similar or related topics, offering them a promotion for a small amount. It is worth paying attention to this type of advertising, like affiliate programs. When entering into a partnership agreement, you will be sent information to advertise. You will need to “tailor” it to the theme and style of your channel and publish it. The advantage of the affiliate program is that it is for a long period of time, which allows you to regularly receive a steady income.
To find users who need ads,You can use special communities in social networks or forums. There are formed detailed lists that are regularly viewed by users who are interested in the question: "How to promote the channel in the Telegram?" To increase interest in yourself as an advertising platform, study your conversion. This is the average number of subscribers who subscribe to other channels when they post their ads. From this figure, the cost of one subscriber is also calculated. If you have a large and lively audience, then, respectively, the cost of one subscriber will be high, as the customer will get a lot of benefit from advertising.
General model
Having studied the material of this article, one can understand that inmodern Internet can not do without such a necessary technology, as a channel in the "Telegram". With it, you can not only promote your products, increase sales, but also receive additional income through monetization. Before you get maximum efficiency, you need to work hard to get a good audience. To get the benefit, familiarize yourself with the material and highlight for yourself the answer to the question: "How to create a channel in the Telegram and unwind it faster than competitors?" This will give you an advantage in time, and therefore in financial profit, which can be obtained by spending just a couple of hours a day on such a simple job.
