Swatch watches are associated with words likeoriginality, variety of shapes and colors, affordability and high quality. We offer in our article to get acquainted with the history of the brand, the features of the model range, advantages and disadvantages, as well as customer reviews.
Swatch Brand History
Millions of ordinary people as well as well knownpersonalities prefer the Swiss brand, which was founded in 1982. The name of the company was invented by its founder Nicholas Hayek by combining two words: a Swatch watch - Swiss and a watch, which translates literally as "Swiss watch". Currently, products under this brand are included in the 100 most popular global brands on the watch market.
At the time of entering the company existedonly one, but a serious competitor. It was a Japanese company for the production of quartz watches budget category. The Swatch brand began to produce watches in a plastic case and with fewer parts in each model (not 91 or more, but only 51 components). These watches were made qualitatively and were inexpensive, which made a huge competition to the Japanese company.
Уже через год, в 1983 году, вышла первая The collection of the company, in which were presented 12 models of watches Gent and Lady. In 1984, the brand got into the Guinness Book of Records for the creation of giant watches. They were installed in Frankfurt am Main on the Commerzbank building. The length of the exhibit was 162 m, and weight - 13 tons.
In 1985, the collection of the company was replenished with newdirection - Art. Under this category were created Kiki watches, of which there were only 140 pieces in the world. But each product had its own unique and unique palette of colors.
In 2013, the company introduces unprecedented technical innovations into its products. For example, the model Sistem 51 with an automatic winding option and a power reserve of 90 hours.
На данный момент под именем бренда выходят several collections, each of which is constantly being improved. There are jewelry models (Swatch Bijoux), metal (Swatch Irony watches), as well as themed (Swatch Specials). Thematic options are released on the eve of some special events or world holidays.
Varieties of wrist watch collections
In the catalog of watches Swatch all products are clearly structured by collections or categories.
The main line of the world brand:
- Original is a classic that never goes out of fashion (models of this series differ in restraint of shapes and colors).
- Skin - a model range mainly for women, among products ultrathin are presented.
- Irony - metal body and additional options, this line is mainly for men, but may also belong to the category of "unisex".
- Digital is the youngest collection, where special modern LEDs that glow in the dark are embedded in the products.
- Flik flak is a line of wristwatches for the smallest inhabitants of our planet, which is distinguished by its beauty, originality and variety of forms.
Features of models for men
Swatch men's watches are at their peakpopularity because they combine quality, originality and accuracy. It is believed that the Irony collection is suitable for men directly. But if earlier the metal case of the product for the strong half was rather heavy, then in 2014 the company developed a lightweight case without loss of quality.
Men value this line for originality andspecially created design. For example, the Touch Zero One model is great for practicing active sports. These watches can be synchronized with a smartphone and get advanced features: starting from measuring the distance to calories burned and calculating the force of hitting the ball in volleyball. All this suggests that the company does not stop at already having developments, but tries to keep up with the times.
Adherents of the classics can always choose discreet models, fans and connoisseurs of new products, as well as the latest advances in technology will also find here a trendy and modern product.
Characteristics of watches for women
The Swatch ladies' watch is lightness and sophistication.Representatives of the beautiful half of humanity loved the products of this watch brand for the originality of shapes and colors. So, you can find wrist watches both monophonic and colored. It can be restrained and classic models, as well as with a large number of jewelry and a variety of themed pendants.
Especially popular among women enjoysThe range of ultra-thin Skin watches, which ideally sit on a small female handle. Also, women can choose from the lineup for men those positions that fall into the "unisex" category.
With such a variety of forms, each woman can find exactly those hours that will appeal to her.
Advantages and disadvantages
According to user feedback, Swatch wrist watcheshave more advantages than disadvantages. So, the company always keeps up with the times and almost every year produces new and improved products and new items. The brand also collaborates with artists to create a truly unique design of their products.
The advantages of a global brand in the watch market:
- high Swiss quality of both the watch itself and the straps;
- different price categories, which makes products available for mass use as well as for collectors who value unusual solutions;
- large product range and five lineslineup, among which everyone will find exactly what he likes (there are also thematic options for Christmas, New Year or Valentine's Day);
- most models go in the category of waterproof, which further increases the popularity of the brand;
- convenience and hypoallergenic - go to the productscomfortable straps that change their length as needed (they can be made of high-quality plastic or silicone, which does not cause allergic manifestations);
- product warranty for two years afterpurchases in any country of purchase (during this time you can also replace batteries or polish glass for free if the watch was bought in a specialized shop).
Despite the large number of advantages, users also found the minuses of the company's watches. The disadvantages include:
- a large number of fakes due to the popularity of products;
- too soft plastic glass on which any scratch is visible;
- if the warranty period has expired and the watch is out of order, it is impossible to fix it, it remains only to throw it away;
- “Ticking loudly” (as users note), but not all models (therefore, it is not very comfortable for some to sleep with them or near them).
What is the difference between the original and the fake?
Buyers often point out that quite oftenmarriage occurs, that is, a person buys a falsified product. Therefore, there is an acute question about how to distinguish an original Swatch watch from a fake?
Оригинал идет в специальной брендовой коробке с instructions and warranty card. Be sure to check the application of the company name on the products. It can be on the back of the watch, necessarily on the dial, as well as on the strap (looks like embossing). Scratches and scuffs (both on glass and other parts) should not be.
It is also worth remembering that all original productsSwatch is waterproof, and the straps are leather, metal, or silicone. Therefore it is worth buying products only in certified stores that will issue a passport and a guarantee.
Reviews
The greatest number of positive feedback watchesSwatch received from women for the brightness and courage of color solutions. Since along with delicate floral shades, there are also acid and rather catchy colors. Women also note the comfortable shape of the watch, which fits perfectly on the hand, as well as combines with the overall appearance.
Но некоторые женщины отметили, что модели данного the brand is “ticking loudly”, therefore, putting them on the bedside table will not sleep well. Among the weaker half of humanity, the thinnest watches in the world are also in great demand - the Skin collection from the company. They lack the seconds hand, so there is no loud ticking, which could be an alternative.
Women are advised to buy products only in specialized stores, in the same place and change the battery, which during the warranty period will be changed for free.
The men noted the discreet design of the watch, their solidity. The leather strap does not cause allergies, but some have noted that sometimes it still traps the hair on the arm with significant hairline.
Some also noted that the leather strap withtime lost color and faded somewhat. Men believe that silicone is more reliable and durable. Among the minuses, according to the stronger sex, stands the clockwork, which can not be repaired in case of breakage. Although such cases are rare, since most of the watches are worn for more than one year, and they never lag behind.
If the breakage took place in the first two years, when the warranty is valid, then the watch is simply replaced, since the components cannot be repaired.
Conclusion
When buying a Swatch watch, it is important to pay attention not tonot only on the beautiful appearance or form, but also on the originality of the products. Only original branded products that are sold in an affordable price range will last more than one year. And the choice is really great: from the restrained classics to the fantasy and modern technologies that the Swatch company has introduced into the wristwatches.
