Каждому из нас часто приходится ходить в магазин for food, clothing and other goods. As well as a common thing for a person is to visit a hairdresser, a fitness club, a cafe, an appeal to the services of a travel agency. Therefore, each of us is part of a market relationship.
What is the consumer market
This is a set of relationships that arisebetween buyers and sellers of various goods, services, works. People buy various goods for personal consumption. The main goal of the consumer market is customer satisfaction and customer service.
Consumer Market Classifications
Markets can be divided into types according to various criteria.
There is a classification for the object that is offered to the consumer:
- consumer services market;
- consumer goods market.
The latter can be divided into markets for food and non-food products.
The food market is quite wideas manufacturers and trade offer more and more new food products. This segment is divided into types in accordance with different types of food products. There are such basic types as the market of meat and fish, dairy, bakery, confectionery products, the market of cereals and pasta, etc.
Naturally, the non-food marketgoods much more. This is due to the large variety of these products. The main types of non-food markets are furniture, clothing and footwear, cars, household and computer equipment, dishes, carpets, plastic products, medical preparations, automotive fuel, and much more.
The consumer services market can be classified according to their type:
- medical;
- insurance;
- hairdressing, manicure;
- fitness, sport;
- baths, saunas;
- assistance in finding something, for example, rental housing, work, etc.
- Moscow;
- the city of Stupino;
- Ivanovo;
- Obninsk, etc.
After all, much of the fact that in Moscow you will find at every step, for a resident of Stupino will not be so accessible.
Market structure
The structure of the markets of different regions may be different for certain reasons:
- the presence of specific enterprises and organizations in the area;
- the level of solvency of the population of the region.
Например, в крупном городе на одной улице может there will be a beauty salon, a fitness club, a hypermarket, and a gas station. Whereas in a small district center there can be no beauty salon, or a fitness club, or a hypermarket. This is understandable, because who will visit them in a small town? These institutions are designed for people with a certain level of income, and more of these people in large cities.
And, perhaps, for the average consumer this is the most important question, can he get everything he wants at his place of residence?
The infrastructure of the consumer market is a combination of all types of shopping facilities, as well as objects of the service sector.
What influences market changes
The development of the consumer market is reflected infunctioning of trade and services. Growth in household incomes causes structural changes in markets. This is reflected mainly in the shift in consumer demand from food to non-food items. More began to buy building products, phones, tablets, household appliances, shoes and clothing, furniture, jewelry, etc.
Networks of retail facilities are expanding and developing in the following areas:
- Opens large-scale shopping facilities. These are super-and hypermarkets. They can buy almost everything you need.
- Organization of convenience stores. They are opened on the first floors of apartment buildings, in empty buildings.
- The combination of trade and services. Open shopping malls. It presents both trade and restaurants, cafes, cinemas, hotels, sports and entertainment facilities.
- Branded manufacturers offer their range of related products, as well as a wide range of products from other manufacturers.
- Consumer lending is developing so that the buyer can buy expensive goods.
- There is a conversion of markets into modern shopping facilities. Conditions are created so that farmers can directly sell their products on the markets.
Government
In the Moscow region activity regulationThe Ministry of Consumer Market and Services deals with trade, services and catering. As well as its control includes the provision of funeral services, the sale of alcohol, the sale of lotteries, wholesale trade, consumer services.
This management body aims to increase the level of trade, promote healthy competition, market saturation with goods, price stabilization, etc.
