Today, everyone knows that, according to the advice andrecommendations of doctors, you need to brush your teeth twice a day. Teeth brushing is a procedure that has long become familiar and is included in the category of mandatory, because everyone wants to have beautiful, healthy teeth and gums. To help in this simple desire can properly selected toothpaste. Just how not to get lost in the abundance of goods offered? What brands can you trust your health?
Why do I need to brush my teeth?
Положительный эффект от использования пасты indisputable. The teeth are an organ that is stressed many times throughout the day. We constantly chew something: breakfast, lunch, dinner, snack. Teeth need regular cleaning and care.
Pluses of teeth cleaning
Advantages of using cleaning pastes:
- Clean the teeth from plaque.
- Eliminate leftover food from the interdental spaces.
- Strengthen enamel.
- Neutralize the smell from the mouth.
- Allow you to maintain healthy teeth for years to come.
Disadvantages of many pastes
Despite the help of pastes and their health careoral cavity, there are in them and components that are not as useful as we would like. Studying brands of toothpastes, you should pay attention to their composition, or rather, the presence of harmful substances in it.
Harmful substances in pasta
- Triclosan is an antibiotic that allowsdestroy infection and pathogens in the mouth. It is used according to the testimony of a doctor and mainly in hospitals. The reason for this is its negative impact on the body (liver, kidneys, brain activity).
- Polyphosphates - substances that allow normalizationreaction and improve water quality. They are often used in the manufacture of laundry detergents. The negative impact of polyphosphates affects the occurrence of the inflammatory process and the accumulation of cholesterol in the body.
- Paraben is a preservative. It is used to extend the shelf life of the product. A large amount of it in the body can lead to the development of tumors.
- Fluorine is an element, on the one hand, obligatory forhealth of teeth, and on the other - capable of harming health. The use of pastes with fluoride is possible only for medical reasons. Their constant use can cause darkening of the enamel, as well as the development of diseases.
- Lauryl sulfate is a substance that promotesfoam formation during cleaning. Manufacturers add it to most detergents. Its large amount in the body can cause the development of allergies.
- Propylene glycol is a fluid having propertiessolvent. It is used in industry as a brake fluid or antifreeze. The compound accumulates in the body and can cause diseases and the development of an allergic reaction.
Brands toothpastes. Kinds
All branded toothpastes can be divided into two types:
- Domestic.
- Overseas.
Domestic pastes
Brands of toothpastes in Russia have more than a dozen titles, but there are leaders among them.
- Российская компания «Сплат Косметика» является one of the largest, which was able to earn the trust of customers due to its quality and efficiency. Over time, their Splat toothpaste was able to compete with American brands that are popular with the population. The popularity of the company is growing rapidly. This is reflected in the level of sales of goods. "Splat Cosmetics" is a fairly wide range of toothpastes. Here you can choose an option to strengthen the enamel, toothpaste for sensitive teeth, the manufacturer will help in the fight for the health of the gums. The sale of Splat toothpastes accounts for 13 percent of all purchases by supporters of a healthy oral cavity. The brand gained popularity due to its unusual approach to working with clients. Thus, the company refused to advertise, stating that the funds that should have been spent on this article are invested in the components of toothpaste. Another interesting idea of the manufacturer was the idea of selling unusual tastes and smells of pasta (for example, with the smell of black caviar or red chili). "Splat cosmetics" was able to get the title of national brand due to the fact that since 2004 a letter was put into each pack of goods. Thus, the company was able to enter into a dialogue with the buyer, placing him to her.
- Listing famous brands of toothpastes, you can notforget about the R.O.C.S toothpaste, which is produced by a Russian company. This tool is in great demand among buyers. The paste is completely safe, and its composition includes a large number of natural ingredients. It does not contain antiseptic additives and hazardous substances. Toothpaste consists of the smallest particles that do not damage the enamel, and the nourishing and healing components contribute to the treatment and prevention of most diseases of the oral cavity. Thanks to a large line of toothpastes, anyone can choose the right option for themselves (children, whitening, for sensitive teeth, anti-tobacco, paste, rich in calcium and other types).
- Another famous company that occupies one ofleading position in the market is the "Neva cosmetics". It produces products such as: “Pearl”, “Forest”, “Mint” and some others. The manufacturer does not overestimate the price of the product, besides trying to use natural ingredients in production. This contributes to customer demand. Neva Cosmetics accounts for 10 percent of the Russian toothpaste market.
- Torn Cosmetics is a Russian company,representing the brands of toothpastes in Russia. Toothpaste "Cedar Balsam", "32 Pearls", Belamed are inexpensive species and in their price range are in demand. The company occupies 9 percent of the Russian market of toothpastes.
- Concern Kalina OJSC is a company that manufactures toothpaste brands: Forest Balsam, Fluorodent, 32 Norm and others. Its share in the domestic market of goods is 5 percent.
- OJSC Cosmetic Association Svoboda is a Russian company engaged in the production of low-cost brands. It presents such toothpastes as: “Carimed”, “Paradontol”, “Fluorodent” and others.
Popular brands of foreign-made toothpastes
The Russian market of means for cleansing and maintaining the health of the oral cavity has a large number of representatives from abroad. Brands of toothpastes, the manufacturer of which is known to all, are:
- GlaxoSmithKline is a British company thathas quite popular brands of toothpastes: Aquafresh, Parodontax, Sensodyne and others. Among the company's products are not only preventive, but also medical pastes. For example, Sensodyne, is positioned as an excellent paste for sensitive teeth. The results of its application are noticeable after several applications.
- Colgate-Palmolive Company - Americanmanufacturer of cosmetic products. His products are known to many. Colgate Toothpaste is popular with Russian buyers. The share of the American company in the Russian market is almost 30 percent.
- Another largest American company,occupying a leading position in the ranking of popular overseas toothpastes, is Procter & Gamble. She represents brands such as: Blend-a-Med, Oral-B, Blendax and many others. Most of these products are known for their extensive advertising on television and on the pages of fashion magazines. The company's share in the Russian market is at least 10 percent, and this size is constantly growing.
- Dr.Theiss Naturwaren GmbH is a company whose homeland is Germany. It represents such goods as the famous Lacalut toothpaste. It is this paste that received the title of the best according to the results of the popular vote in Russia. Lacalut is not only preventive, but also medical paste. Among the large selection of different types of pastes, each customer will be able to choose the one that is suitable for him.
- Sunstar is a Japanese company known worldwide. Her toothpaste Gum has won a huge number of fans. This is a premium product, so not everyone can buy it.
"Gum": the history of the brand. Toothpaste
In 1923, the American periodontist foundedthe company, the result of which was the sale of a new toothbrush. At that time, few manufacturers have paid attention to the comfort of using the main accessory that supports dental health. All of them were rather bulky, and it was inconvenient to use them. John O. Butler was able to create a small brush, brushing his teeth could please the client every day.
Despite the fact that many companies tried to repeat the form of the invention of the American periodontist, John O. Butler’s company flourished.
A few years later he acquired a patent forthe invention of another toothbrush. Its author was a doctor who had worked for many years as the dean of the medical faculty at Tulane University. Charles K. Bass for many years studied the problems and causes of diseases of the teeth and gums. As a result, he was able to find a solution, and the result of his many years of work was the creation of a toothbrush that meets all the requirements of medicine. Her model is still available for sale by the company.
Sunstar Company
In 1988, the Japanese leading company Sunstar acquired an American firm. After she began to engage in its further development and promotion in the market.
Rating
Brands of toothpastes, which have the highest rating in the Russian market:
- R.O.C.S.
- Lacalut.
- Splat.
- Sensodyne.
- Parodontax.
- Colgate
- President.
- "Asept".
- "Almeks".
- Aquafresh.
Product Reviews
Various brands of toothpaste reviews are given aspositive and negative. Lacalut Paste collects mostly positive reviews. Buyers are pleased with its therapeutic effect. Since even its use by the course gives the promised result and eliminates diseases. Paste Sensodyne has received many fans due to its ability to quickly remove the sensitivity of teeth and gently clean them.
