LG is the world famous South Koreanbrand - manufacturer of household appliances and electronics. The abbreviation LG stands for Lucky GoldStar ("happy golden star"). In due time the incorporated brand has appeared by a merge of two firms with the same name. For their creators, this decision really became a golden star, which brought a considerable profit. To date, more than 90 thousand employees of the company work all over the world, ensuring its prosperity.
Brand History
The date of creation of LG ElectronicsConsider the year of foundation of the first of the two conglomerates in the conglomerate - Lucky. This is the year 1947. The second brand appeared 11 years later. Initially, the company's products were far from what we see in the markets now. Only in the early 60-ies of the twentieth century, GoldStar released a novelty of that time - a radio receiver. Much later, a joint LG manufacturer appeared. The country of birth of the brand is South Korea. It was there that a significant part of the equipment was manufactured and continues to be manufactured.
LG in Russia
Export equipment not only to domestic,but also on the world market the company began in the early 60-ies of the last century. However, then it was known as GoldStar, and not the manufacturer of LG. The country at that time did not release its equipment abroad, and it was this organization that became the first widely known South Korean brand.
However, in Russia (at that time the USSR), fewknew about its existence. The company became widely known only in the early 90s of the XX century, when goods from China and Korea poured into the domestic market. Somewhat later, already in 2006, a large plant for the production of washing machines, refrigerators, computer monitors and televisions was opened in Russia.
Models produced by the enterprise are changingonly the place of assembly, the essence of technology remains unchanged. LG - the manufacturer, the country of assembly of which goods of special value does not have. Similar plants are located in China, Taiwan, Indonesia, the Philippines and, of course, in the homeland of the famous brand - in South Korea.
Production features
The factories use the conveyor principleassembly. Each worker stands in his place and performs only 1 - 2 operations. The assembly of one monitor or TV takes only a few minutes. Every worker has his own set of parts that he uses. Some of them are made in Russia. If we are talking about monitors and TVs - these are simple components, enclosures, simple chips.
Washing machines and refrigerators are also assembledon the conveyor, however, due to the laboriousness of some operations, a single process can be performed by several people at a time. This is done in order to reduce the cost of the final product. If you carry every light bulb from Korea, the final price of the goods will be an order of magnitude higher than the domestic counterparts. This will make the technology uncompetitive in the market, and it is by no means a fact that its quality will be better.
Quality control in factories
High quality is different all the equipment LG.What country of origin does not matter, the procedure for quality control for all plants is the same. Each TV and monitor after assembly is connected and checked for compliance with standards. Selectively checked 3 percent of the models produced. They are left to work for a day at high ambient temperatures, occasionally causing voltage surges. If a marriage is found in at least one copy, the entire batch will be taken out of production and sent for rechecking. This also applies to other types of equipment. Products released from the factory are equally safe for both humans and the environment.
Washing machines
As mentioned above, since 2006 in Russiaproduce washing machines LG. "Manufacturing country - South Korea" - this inscription can be found only on individual specimens, as a rule, on novelties that are not yet launched in line production and are experimental.
Distinctive features of the models released under this brand - innovation, reliability, simplicity and comfort. There are several features inherent in LG washing machines:
- Using a motor with direct drive. The drum is attached to the engine directly (without using a belt), which significantly reduces noise and vibration, increasing the reliability of the connection.
- A large number of programs and features. Even on basic models, you can adjust the temperature, spin speed, select the optimal program for the desired type of fabric.
- The model range is constantly updated.For example, a novelty has recently appeared on the shops' stands - a washing machine with two drums. Some models use TrueSteam - steam processing technology. It allows you to remove odors and small dirt from delicate laundry.
Refrigerators
Poland, China and Russia - that's where they let outLG refrigerators. Country of origin depends on the models themselves. In Russia they produce budget models of economy class that are accessible to the average consumer, in Poland - more sophisticated multi-chamber premium-class refrigerators. Two-door models, the so-called Side by Side, produced in China. Unlike teletechnics, some of the components are produced at the place of assembly: they press the bottom, the back wall and the doors of the units.
Among the distinguishing features of refrigerators,manufactured by LG, you can specify a linear inverter compressor, which reduces power consumption and reduces the level of noise inherent in models with No Frost. You can also mention the technology Multi Air Flow - multi-stream distribution of cold air throughout the entire volume of the refrigerator.
Wi-Fi is another option found inThe latest models of this company. When you connect the application, the owner of the smartphone will receive alerts about the open door, the temperature change inside the cameras. He will be able to remotely turn on fast freezing and tempering, as well as diagnose the unit.
TVs
A significant part of the equipment producedLG Corporation, make up the TVs. The company management invests heavily in the development of innovation. One of the latest innovations, the prototypes of which appeared in 2015, is a flexible screen TV that can be rolled into a tube. Such exclusive models are developed first in a research center, and only then, with economic feasibility, they are launched into mass production.
More often, buyers are interested in whereis the line production of LG TVs. The country of origin of mass market models is Russia. On one of the four shops of the plant in the Moscow region on the conveyor collect most of the TVs. As mentioned earlier, the main part of the components (in addition to the secondary nodes) comes from abroad.
Phones
Telephones are a relatively new direction.LG company. Only in 1996, the LG Mobile Communications division was opened, which is engaged in the development and production of modern models. In just a couple of years, LG-branded phones won first Russian and then European markets. And in 2005, the company was among the top five global mobile device providers. Nowadays, the model range is not limited to only one phone, smartphones and tablets fill up the moneybox of products.
Where do they collect all mobile equipment, including LG phones? The country of origin for mobile devices is China. In the same place collect tablets, radio tape recorders and players.
Despite the fact that the production of smartphones is not the main company for LG, it tries to keep up with world leaders and constantly puts new products on the world market.
Company development prospects
Пожалуй, в России и Европе не найти ни одного a person who does not know LG. The country of origin of the brand was originally South Korea, today the factories of the corporation are located throughout the world. Judging by the quarterly reports, the company's revenues are only increasing, there is an increase in production capacity. Only the direction of premium smartphones sags. We are not talking about the opening of new plants yet, but the existing enterprises are fully loaded with work.
