Sony Corporation is over 70 in the marketyears old. It should be said that the phones are not the main product of the company. In addition to smartphones, the Japanese produce home and professional electronics. Known and game consoles, which wants to get every gamer.
In addition, Sony has two film studios,record label and a huge archive of films. Also in some cases can provide financial services. Around the world, the company has several large offices: in Japan, China, the United States and European countries.
Spread
The corporation began its work back in 1946.Initially, the company was called the Tokyo Telecommunications and Industrial Company. Later, thanks to a combination of letters and analogies, it was decided to reincarnate in Sony.
Еще в начале 50-х годов прошлого века фирма was selling tape recorders. Soon released the first radio. Over time, the company's shares began to be quoted, and it began to gain popularity and momentum with lightning speed. Following this, televisions, video recorders and players began to improve.
Already in 1994, gaming consoles became known. It was then that the first PlayStation appeared. A few years later, the company began to produce computers, laptops and players.
Telephone era
In 2001, the world saw the Sony Ericsson phone.All models whose photos are preserved on the Internet were extremely popular. They began to be produced in batches. The corporation worked to improve them, and after 10 years, got rid of the console Ericsson.
In 2012, new ones appeared on the market.competitive phone models "Sony Xperia". This line has become very popular. She received several branches. Some models have become budget, others, on the contrary, the most expensive smartphones on the market.
The beginning of the way
As mentioned earlier, in 2001, SonyI decided to do the release of phones. She was assisted in this by the Swedish company Ericsson, which received exactly half of the subsidiary of Sony Mobile Communications Inc.
After the assigned tasks, the execution beganplan. Both companies wanted to produce phones that would differ in high-quality digital shooting, as well as a wide choice of multimedia. Since 2002, all Sony models have received color displays. In addition, the company seriously thought about switching to GSM, and successful sales only confirmed the correctness of this decision.
First popularity
Despite the difficulties that were encountered onthe brand’s journey, yet the first “swallow” that brought success, the world saw in 2003. It was a Sony Ericsson T610 model. The phone received its popularity due to a number of improvements, which have been worked on for 2 years. Successful turned out design. Of course, now such a phone would look like antediluvian, but then it was a sales hit. The case had a classic candy bar, there was a joystick here, which later became familiar and comfortable. The dimensions of the device were compact.
In addition to the color display, there were manyuseful features that people only had to get acquainted with. Among them has long been a favorite E-mail-client, as well as popular at that time support for infrared and even Bluetooth.
In late October, a new model was introduced.P900, which replaced the P800. This phone has become a discovery for the whole world. He got a touch screen, inside there was already 16 MB of memory. Its design was very interesting - the gadget had a flip cover that covered a small part of the screen. Also included was a stylus for comfortable control. After came out a few modifications of this model.
For example, the P910 became one of the first phones,having a famous QWERTY-keyboard, which was located on the flip cover of the device. There was also a fairly high-quality display, which was larger than the previous ones. The company has expanded its internal memory.
Ericsson's heyday
All Sony Ericsson phones werefamous for its features. But the most popular were the Walkman and Cyber-shot series. It turned out a huge number of models. Walkmans became popular due to their proprietary players and unmatched sound. Cyber-shot had a bias on a good camera, and now would have received the proud name of camera phones.
The first most popular among them was the K750i,who belonged to cyber-shot. Perhaps this is the most popular phone "Sony Ericsson". All models that came out later did not receive such a huge amount of positive feedback. For the first time this model was seen in 2005. After a while, she was recognized as the best product of those years, and a little later, and generally the most successful project in the entire history of the group.
In general, the model K750i turned out very tenacious.Conservative owners of this phone still can not rejoice in its stable operation. Already after 11 years, there are still those who use the K750i. Of course, at the moment his camera has become much weaker - just 2 megapixels. There is also a bit of internal memory here - 34 MB. Not to mention 1 MB of RAM. Nevertheless, at one time it was a hit that not everyone could boast.
But from the Walkman series, the W800i has become such a phone.He immediately began to be considered a clone of K750i. The only difference was in the direction. Still, each had its own specialization. There were also slight differences in the package, the software and the package. Otherwise, these are absolutely two identical Sony phone models. Photos of them, by the way, this only confirms.
Other models
In addition to these, under the brand Walkman and Cyber-shotthere were also other not less popular models. Among them is the K850i, which received as much as 5 megapixel main camera. A little later, the C905 is already out with 8 megapixels. There was also an exhibition model Satio, which already had as many as 12 Mp.
In 2007, the company decided to buy a software manufacturer, and since then all models have become more unified inside. They had about the same set of branded applications.
Germ
Через многое прошел телефон «Сони».All models had a huge number of modified versions. But fans have always been pleased to see the new series. So, in 2008, the famous Xperia prefix first appeared. The first model, which received a short but loud name X1, began to work on the basis of Windows Mobile. It is on this OS that the company initially released this series. But the following year, all models were relocated to Android.
Generally in the period when with Xperia onlygot acquainted, three basic models were released. But among them were those that would surprise even the modern buyer. For example, the Sony Ericsson X5 Pureness became a limited phone that had a transparent display. It could only be found in exclusive shops at a very high price.
Until the end of 2011, a number of others were released.phones with the prefix Xperia. Among them are such popular models as the gaming Xperia PLAY or the advanced Xperia Neo, and the lesser-known Xperia Mini, Xperia Mini Pro and Xperia Pro.
Disappearance
The end of 2011 can be officially considereda period when Ericsson has ceased to exist. The Swedish company decided to sell its stake to Sony, and she, without thinking twice, agreed to take this step. Such an event was due to the fact that phones became less competitive, it was necessary to move on, invent new models and create a better product. So there was an updated company Sony Mobile Communications.
Falls and Ups
All Sony models have come a long wayto be in someone's bag or pocket. Since 2012, a series of lines has been released from the updated Sony Xperia. Among them are low-end models, and those that could claim to be extremely popular. But the most successful and at the same time failure were smartphones from the Z series.
For the first time they entered the market in 2013.Gadgets were the first waterproof devices. The case is monolithic, and docking stations, which were not previously known, began to be supplied to it. The first model was the Sony Xperia Z1. This is the most classic version of the series. After it came a compact variation of the model, as well as a large device - Compact and Ultra, respectively.
Следом японцы решили выпустить Z2, Z3 и Z5.The fourth version was available only in Asia. As a result, the project started very successfully, but over time it turned out to be a failure. The company tried to correct any errors all the time, but in parallel it created new problems for users. As a result, again was at a loss.
New attempt
In 2016, all Sony models have changedthe main index on the X. The company again decided to try to correct and produce high-quality smartphones. As a result, under this name came three models: Sony Xperia XA, Sony Xperia X and Sony Xperia X Performance. These smartphones really turned out very good, but quite expensive.
The company tried not to deviate from its style,but still updated the design and made elegant, sophisticated and beautiful models. In addition, she worked on software and on the technical component. I listened to customer reviews, moved the program buttons on the case. Added the famous fingerprint scanner.
In general, carefully, but did work on the bugs. Now Sony has nothing to spoil with the further release of models and listen more attentively to customers.
