Ronald McDonald is the mascot of McDonald's

Who is Ronald McDonald?This is a clown, which is the mascot of the world famous company McDonald's. According to research conducted in 2001 by the authors of the book Fast Food Nation, Ronald McDonald (see photo below) is quite recognizable. Ninety-six percent of American schoolchildren told about this clown. Without any doubt, such popularity allows Ronald McDonald to become the most recognizable symbol of the famous product. By celebrity, he is second only to Santa Claus.

In advertising and TV spots, Ronald McDonald lives with his many friends in a fantastic country called McDonaldland.

History of appearance

Initially, the image of the clown was created by WillardScott. During this period, the actor was shot in Washington on one of the TV channels. From 1959 to 1962 he played the role of Bozo's clown. After that, W. Scott starred in three separate television commercials. In them he appeared as a clown Ronald McDonald.

Later, Willard Scott switched to the NBC-TV channel as a meteorologist. At the same time he claimed that the famous clown was invented by him.

The history of the appearance of the mascot according to the company version

The world-famous McDonald's network claims that W. Scott became the author of only the character himself, who is currently inferior in popularity to only Santa Claus.

In 1965the so-called boss over clowns became AJ. His terms of reference were wide enough. He hired new people, created presentations, trained actors and organized mass performances. In fact, it was thanks to Hey Jay that Ronald McDonald appeared to the audience for thirty-five years. During this period, the company hired a huge number of clowns to carry out promotional activities.

In 1966a network of McDonald's restaurants attracted the circus artist to work. They became Michael Polyakovs. In the circus he played the clown Coco. This artist made a significant contribution to the fact that Ronald McDonald appeared in a new image. It was this man who created the well-known make-up and costume. In addition, Michael himself played the main role of the clown in the eight first commercials shown on television.

Actors

The company "McDonald's" has in its staffemployees to several hundred of the actors involved. All of them perform the role of Ronald McDonald at the company's events, as well as in the restaurants that are available to her. However, it is believed that at the national level R. McDonald is represented by only one actor.

Thus, from 1963 to 1965, They were Willard Scott.From 1966 to 1968 the company was attracted by Bev Bergeron. George Voorhis played the main role of the clown from 1968 to 1970, and from 1970 to 1975, it was given to Bob Brandon. The next nine years of Ronald McDonald was performed by King Moody. From 1984 to 1991. he handed the relay to Skyr Friedell. Until 1995 the main clown of the company was Jack Dupki, he was succeeded by Joe Maggard, who played the role until 2007. After him and up to now, the main actor of the company is Brad Lennon.

Trademark

Ronald McDonald's costume, as well as variousforms of his names are the property of the firm McDonald's. All these attributes are registered as McDonald's trademarks. Qualified employees train actors in the same manner of depicting a popular clown. Such a game in combination with identical costumes makes it possible to create the illusion of a single character.

It is interesting

In 2010The organization McDonald's made a proposal by Corporate Accountability International to dismiss Ronald MacDonald. The motive for this was the rapidly spreading obesity among children. However, the general director of the company said that McDonald’s did not have such plans.

In 2011, Ace Metrix announced the ineffectiveness of advertising with a popular clown. However, Ronald still continues to appear in television commercials.

In the same 2011Corporate Accountability International recalled itself. In most newspapers, she launched information on the need for Ronald to leave. In addition, this statement has appeared on some websites. However, Jim Skinner and this time he defended the talisman of his company. He stated that Ronald MacDonald is the ambassador of good, and everyone should be responsible for his own choice.

Greeting the popular clown in Thailandproduced by Thai tradition. At the same time, he presses both hands together. The Thai character image of McDonald's was created in 2002. The local franchiser McThai took direct part in this. Later, this character appeared in India, as well as in other countries where such a gesture is used as a greeting.

In Japan, Ronald has a different name. In this country, he is called Donald. Such a change occurred due to the absence of the letter "p" in the Japanese alphabet.

Charity

Since 1984McDonalds provides assistance to children who have disabilities. An international fund was organized under the name “Ronald McDonald House”. To date, its action extends to forty-eight countries.

There is a fund of Ronald MacDonald in Russia.In our country, it began its activities in 1995. For all the years, this charity foundation has collected more than four hundred and twenty million American dollars. All the money was distributed to provide social, psychological and medical support to sick children.

In Russia, the Ronald MacDonald Foundation helps children's homes and sick children. Small citizens receive support and joy from a cheerful clown in their difficult life situation.