"Mokap" is a highly specialized term used mainly by designers. In the literal meaning of the word mocap means layout. With it, a professional creates three-dimensionalvisualization of anything, such as packaging or printing. Often it is used in advertising. A simple example: the McDonalds fast food chain. The delicious hamburger in the image is not a photograph, but a visual idealization of what one wants to buy and eat. If the proposed product is inside the environment, it looks better and more profitable than the usual screenshot (snapshot).
What is it?
Mockup is the layout that is used.designers in order to demonstrate to the customer a product or product. For example, a future business card, CD cover, photo album, postcard, content, or book appearance. Thanks to this method, the customer visually assesses the design proposed by a specialist in a working environment. It turns out not just a flat photo, but a superimposed layout on the product. Mock up позволяет увидеть конечный результат в реальности.It simplifies the interaction between the customer and the designer. Visual layouts allow you to test products at the design stage, to make changes, amendments to print.
Mock up is good because it's simplelow-cost work, which everyone can learn without exception. In order to perfectly master this technique, it is important to have an idea about the design, a sense of taste, style, measure, knowledge of color compatibility, to be able to work in graphic editors. During the development of mocap, view the works of famous designers, learn from other people's examples and mistakes.
Why is it needed?
Мокапы нужны профессиональным дизайнерам, freelancers, artists who work to order and create amazingly beautiful work. Later, they are presented to the client at its best. A mocap is created to demonstrate the history of a picture or caption that improves a product and helps customers make a choice in its favor. Technically, mockups are PSD files with editable smart objects (layers in Photoshop, which allow you to paste the design in the right place). Photos can be mockups. For example: a notebook lying on the table, or a business card. You can make your own mocap, buy it or download it for free.
How to create it?
Mocap is a mockup from scratch.Make the perfect job easy with the famous program "Photoshop". For example, if you need to create a logo or an inscription on a business card, it is best to use ready-made files. On special resources there is a huge variety of photos with empty business cards lying on the table.
You should open the photo in Photoshop and file withfinished inscription. It must be properly placed on the business card so that it creates a sense of reality. All available program tools are used for this. For such work requires a basic knowledge of the graphic editor. If you do not know how to make mockup yourself, learn the theory, and also constantly train.
There is a special algorithm for selfcreate mockup. Do you want to show the customer an inscription or a quote? Prepare a camera and objects for the scene: a notebook, a beautiful neutral background. Align the right lighting, the facility is located and take a few pictures.
Applications
Now readers know that mocap is a layout.business cards, magazines, books, postcards, on which the designer imposes a specific image, photo or inscription. This process helps to visualize the work (for example, to make an inscription on the card) and allows the customer to understand how the result will look. Mocap is used in the creation of websites, web applications, printing, advertising banners, signs, menus and much more. Often, interior designers turn to it when they prepare a room project.
Mocap site
Create a mocap site with knowledge can onlyprofessional web designers. The reason is simple - experts do not panic if the customer requires any details to be improved. Mokap helps the designer to see the idea, develop and improve it in the future. The web framework is a schematic outline of a webpage. First, the designer draws it by hand on a piece of paper. It is necessary to more effectively use the tools of graphic editors.
The site frame is created in black and white color, whichallows the developer to outline the location of the main elements: logo, menu, content, ad units. After the frame, the designer develops a prototype of the site: color and style. Eleven useful tools come to the rescue. They will help out when creating all the details of the site. Check out the InVision, UXPin, Marvel App, Gliffy, OmniGraffle, Moqups, Axure, JustinMind, Mockingbird, HotGloo, Mockplus programs.
For example, Mockplus is a simple designer tool.It helps to create a frame, go from black and white to color. This tool allows you to use more than two hundred components that greatly simplify the creation of the site. Other programs come to the aid of the designer. With their help it is easy to create elements of the site, to work out the details, to learn. The most common and easiest way to get skills is to make mocap business cards.
Graphics editor
Photoshop is one of the programs that comes toassistance to the designer in creating various projects and layouts. Mockups for Photoshop are PSD files. You can download them on paid, free resources or do it yourself. The easiest way is to find a ready mocap and apply it to demonstrate the main work.
Try to make an inscription for a booklet or postcard. Come up with an idea, decide on a color. Sketch by hand on a sheet of paper. Then translate the idea into a graphic program.
An easy and popular option for newbies ismocap business cards. Open the downloaded file, text and text. Go to the finished mockup, click on the "Smart Object" icon (this should be a business card image), select "Edit Content" in the menu. In the new tab, an object will open, ready for change. Next, activate the created text or text and transfer the business cards to the surface. The inscription can transform, change the size, choose the most appropriate place for its location. Save the project.
Sources of information
There is nothing difficult in creating mokapov.They simplify the main work of the designer, save time and effort. If you wish, create your own database of such files and sell them. But for this you need a good camera, shooting skills, objects, knowledge of lighting, a sense of well-developed taste and style. Sources of images can be resources that, for a fee, sell ready-made images to demonstrate the design of something. If there is no free money to buy mokapov, the designer is offered a large number of free sources. There you can easily find thousands of beautiful pictures on any subject for download.
Cons ready mokapov:uniformity, lack of individuality, stereotyped. Pros - accessibility, beauty, minimalism, maximum realism, convenience. If you are engaged in design professionally, be sure to keep the accumulated base of mocaps. It should emphasize the style of the author, it is profitable to demonstrate the subject of sale, to attract the customer.
