Вывески, троллы, билборды, пресс воллы, растяжки - outdoor advertising is striking at every corner. Wherever you go - in a shop or office, in a cafe or a bank - it is everywhere. Outdoor advertising is expressed in various forms and forms. It allows you to bring the right information to the target audience.
Roof installation - what is it?
However, everyday and obscurant "urbandecorations ”today no longer“ cling ”to potential buyers. And their attention is what any manufacturer or retailer is fighting for. After all, as you know, advertising is the engine of progress, and therefore managers of advertising agencies are all trying to find new ways to attract customers to the product being promoted.
Roof installations - the direct descendants of the medievaloutdoor signs, still unusual and therefore interesting to the consumer. As the name implies, the installation because the roof and that are installed on the roofs of buildings.
They have an undeniable advantage overother types of outdoor advertising. First of all, the reach of the potential audience, since at a height where they are located, it is easy to notice a large installation. Especially at night, when the roof structures (roof installations), lit and bright, catch the eye.
In outdoor advertising signage most oftenuse letters. In the roof installation, the text is also used as an advertising "message", which allows you to visually perceive the phrase at a considerable distance and at a certain angle.
Sometimes roof installations are made simply huge sizes. Therefore, it is required to mount a reliable and sturdy construction, which:
- quite stable and not deformed by its own weight;
- securely fastened because it is located at high altitude.
Roof installation. How it works?
The structure is located on the building above the usuallevel of other objects, therefore, visible from afar. Statistics and reviews show that this type of advertising, when it “hovers” above houses, increases the reach of the audience, attracts more customers to the company-customer. And light and dynamic effects simply will not allow to leave the roof installation without attention. Bright advertising also benefits the city, further illuminating the streets and alleys.
Production of roof installations impliesthe use of different types and options: large or small, three-dimensional or flat letters, a running line or light panel, and even a plasma panel. A beautifully designed logo or slogan of an advertiser's company will not only attract attention, but also command respect.
The advantages of outdoor advertising
Roof installations solve at the same time several marketing goals and have several advantages:
- visually superior to other types of outdoor advertising not only in size but also in efficiency;
- visible several kilometers from any viewing angle, which will provide an opportunity to increase brand awareness and reach more customers;
- increase the status and prestige of the company and at the same time indicate its location;
- classic types of outdoor advertising have long been bored by consumers and cause irritation, which is not the case with the roof system.
Reasons for popularity
- Scale. Fantasy designer, customer or artist will not have restrictions. After all, there is enough space on the roof of the building to install an object of any size and complexity.
- Variability. The elements are volumetric, dynamic, remote, a combination of different forms - all this is acceptable and will make the roof installation unique.
- Brightness.In outdoor advertising of this type, internal, external, dynamic, light panels, creeping line, neon lights are used. Such illumination creates a sense of celebration and positively affects the image of the customer.
- Доминирование.Roof advertising installations - bright and large objects that are located above the building and attract a wider audience. This creates a positive opinion about the customer and increases the reputation of the product. Consequently, increases the profit from its sales.
- Efficiency. No other outdoor advertising option covers a wider range of potential buyers or users.
Another new form of "big" advertising -firewalls that also stand out for their size. A huge canvas on the wall of a building - what else can attract a person and make him pay attention to the slogan or information? The principle also works here: the number of people who read the advertisement is directly proportional to the number of potential buyers.
Production of roof installations
Production of advertising structures on the roof of a building is a rather complicated process, which consists of:
- assessing the condition of the roof surface for the possibility of installing fasteners and parts;
- development of the design of the roof installation with regard to technological requirements;
- obtaining permits for installation of an outdoor advertising object;
- manufacturing project bearing parts;
- coordination of the project in state institutions;
- production of roof installation;
- installation.
As customer reviews show, when choosingIt is better for a company that manufactures roof installations to work with a company that provides comprehensive services, including an architect. In addition, many are faced with the issue of renting space for advertising systems. It all depends on the owner of the building and the footage of the rented area.
Mounting construction
As a rule, the roof installation advertisement consists ofsections that are made of steel pipes. Sections, in turn, are connected by cross tubes. Very often, the construction is fixed by concrete blocks in order to increase protection against wind gusts and vibrations.
Installation of the installation depends on the type of roof structure and the method of its implementation.
- A banner banner, a light box, three-dimensional letters or branded parts are attached to the metal structure.
- The installation may have an internal or external lighting.
- LEDs, spotlights, neons, fluorescent lamps are used for illumination.
What are roof fans
Roof fan, orventilation and heating installation, the design is more simple and economical in comparison with the classic unit. It is installed on the roof of the building and performs the basic functions of ventilation, namely the full or partial treatment of air: heating, cooling, humidification, dehumidification, cleaning.
Ventilation systems are widely used onpublic, administrative and industrial buildings, as well as in the domestic sphere. According to consumer reviews, it is not recommended to use roof installations in a private house. As a rule, they have high performance, as a result of which they install exhaust duct fans in residential premises.
Installation of the roof installation
Installation of roof fans is madea specialist who pre-determine the type of roof and the angle of inclination of the surface. Since such systems are mounted on the roof of a building, their casing is made of stainless metal, which is not susceptible to corrosion, deformation, exposure to various explosive substances and chemical elements. The installation kit includes a special pan and a valve that protects against precipitation.
Although roof ventilation systems are easy to install, however, according to customer feedback, the following features should be considered:
- installation depends on the slope of the surface and type of roofing;
- dimensions and mass of the structure are calculated before its manufacture, in order to avoid deformation or deflection of the roof;
- before installing the ventilation system, complex works are carried out: the roof is prepared, the insulation layer and the main apron are checked;
- to ensure rigidity, additional coating is mounted at the installation site;
- after the system is installed, all the gaps are sealed to prevent moisture from entering.