All people love when they are remembered, know themtastes and needs. And this factor makes life difficult for business companies. Any modern business is aimed at mass attraction of customers, and their retention. And the more customers, the more difficult it is to know the tastes and needs of everyone. But fortunately, technology is rapidly evolving, and a new vision of business is also emerging quickly. CRM is a business building system that is based on knowing full information about customers, keeping it, organizing it and keeping it in one place. Full decoding of the abbreviation "customer relationship management" is literally translated -controlling relations with customers.
A bit of history
As the saying goes:"The new is a well-forgotten old." CRM system was born in the last century. Before the appearance of large stores in each district of the city had their own local shops. For many years, the sellers did not change in them, and the client base remained the same. Therefore, the seller not only knew all his clients in person, but could also foresee their needs. All the information the seller had to keep in mind. In today's world, a large company - the seller of customers is very much, and to keep all the information about them in the head is simply unrealistic. It was for this purpose that the . It allows not only to store all customer data in one place, but it also automatically collects information about potential customers from site requests, through various chat rooms and messengers.
Benefits CRM systems:
- Availability of information about each client of the company in one place.
- The ability to find the information you need quickly.
- Collection of all reporting data in one place and quick access to them.
- Reporting is automated.
- Control over employees.
- Direct communication between employees of different departments of one firm.
Types of CRM-systems
CRM-system is a computer program. It can be of several kinds. The first of these is . To work with such programs do not needadditional installation of them on the computer. The work is conducted on the Internet. Most of these systems have an appropriate application on the phone. Another kind of CRM system requires additional installation of the program on the computer. Any kind of program is good to use, but of course, the online version is much more convenient. CRM-systems are paid and free. Paid programs provide more opportunities, but small business owners will fully appreciate the free version.
Use CRM-system or not, this is the caseeveryone. But if a person wants to keep up with the times, then he must have a good command of modern technology. To keep all the information in your head is simply impossible, something will be forgotten for sure. Therefore, it is worth shifting some of the worries to a computer program, and freeing your head for new ideas.
