Addressless distribution on mailboxesbooklets, flyers, leaflets and other printed products is a safe and effective form of targeted advertising. Usually it is used by small and medium-sized commercial organizations, individual entrepreneurs. What is the most attractive distribution of leaflets to mailboxes? Why this type of advertising is chosen by businessmen? We will try to answer these and other questions in this article.
Selection of addressless advertising
To assess the distribution of mailboxesprinted products from the point of view of efficiency and expediency of expenses, we will look at this process how each potential buyer does it. Any of us, going into the entrance of our own house, first of all checks the mailbox. Together with the address correspondence, it can contain various advertising products. Many people will necessarily get acquainted with the proposed assortment of goods and servants before sending the leaflet to scrap. And maybe some of the proposals of some people will interest, and they will turn to representatives of the company for detailed advice. It is on them and this advertising is calculated.
Advantages of nonaddressed advertising
Distribution on the mail boxes of advertisingleaflets covers different segments of the population and finds its customers. What are the advantages of such an information feeder? There are several pros:
- Distribution of advertising on mailboxespays off quickly enough and has a good indicator of efficiency. On average, one in five will be interested in the product. And every eighth person wants to get more information. He will come to the outlet or contact the representative of the advertiser by phone.
- A sufficiently long eye contact allowsthe potential buyer to remember the brand and in the future to search for the products allocated by this trademark in the retail network. In this it is favorably different from stationary and mobile types of advertising. Large billboards, boards of smart trucks are seen by everyone. But the maximum that an advertiser can expect is an increase in the recognition of the name of the enterprise or the trademark of the products. Leaflet in this respect is much more profitable. It provides a full set of contact details and tells about the advertised product or service in more detail.
- Distribution through mailboxes allows you to focus on local, local sales markets.
Information for advertisers
To assess the profitability of one or anotherit is important to analyze the costs of its distribution by mailboxes. The cost of such a service depends on the number of leaflets or newspapers that need to be distributed. So, one price is formed for the distribution of leaflets in quantities of up to 10 thousand pieces, the second - to cover a maximum of 20 thousand potential customers, the third - for products with a quantity of more than 20,000 pieces. It is possible to recalculate the cost depending on the weight of the printing products or the scale of the territory on which paper advertising should be distributed.
Tasks for advertisers
First of all, the distribution of leaflets onmailboxes - a responsible process that directly affects the success of the entire advertising company. It is impossible without the integrity and honesty of the employees of the bureau. Distribution of advertising on mailboxes should be constantly monitored. To this end, many agencies create special quality control services for executable services. There is also the opportunity to directly observe the work of the peddlers. To this end, the supplier representative, together with the employee of the control department, anonymously visit the areas in which the advertising product is being distributed. If there is a leaflet in each mailbox, it means that the agents have worked for glory.
Who can use this service?
It can not be said that the distribution of newspapers onmailboxes, as an advertising service, is suitable for absolutely all businessmen. The advantages of such a delivery should be taken into account and the limitations of using this method should be taken into account. For example, a small shoe repair center can distribute its advertising products in the nearest districts. In the wider coverage of the market, the owner of the workshop is not interested. He has no opportunity to serve a large segment of customers. Therefore, such a local advertising is ideal for him.
On the other hand, the placement of printed materials inmailboxes can be targeted to a specific target audience. As a rule, in our time, mail is received by middle-aged people or pensioners. Therefore, a flyer with addresses of nightclubs and fashion sales will not be successful. But information about discounts and promotions on products in the nearest stores, services of household appliances repair masters, installation of doors, plastic windows, satellite dishes will be much more interesting for them. The correct choice of the target audience and the method of delivering data quickly pays for the costs of producing and distributing printed materials, and increases the effectiveness of advertising.
Mailbox Distribution
Moscow, of course, is one of the world'sindustry centers. And in this city there are representative offices of almost all world brands. It may seem that this service is not interesting for large manufacturers, creators and distributors of world famous trading companies. Of course, no one will advertise the well-known brand of beer or popular household appliances in such a way. But good advertisers can use the brand for their own purposes. To do this, a well-known logo is put on a leaflet or a brochure, and under it is printed a text about the sale. But it is worth remembering that for this type of advertising requires the consent of the owners of the brand. Although on the scale of one district of the city such a violation of property rights is unlikely to be very noticeable.
If you are interested in this advertising channel, contact the A-Iceberg Advertising Agency, allows targeted promotion of goods and services, to receive active feedback from potential consumers.
Spread and attract!
As you can see, even a small piece of advertisingproducts, if it is made correctly and designed for people of a certain level, can bring a lot of benefit to both entrepreneurs and potential buyers. If your product is not intended for a specific target audience, and you have difficulty in deciding how to attract potential buyers, you can consult about how to distribute leaflets, newspapers or brochures with a representative of the advertising bureau.
