Биография компании – это ее история успеха, a good example of how to build life and work. Confucius wrote: “Choose a job you like, and you don’t have to work a single day in your life.” A long time ago, three friends who adored coffee did just that. They turned their hobby into a profession. Pals had no concrete business concept. What they did can be called creativity rather than strategy. And, nevertheless, the whole world soon found out about the coffee shop under the original name “Starbucks”.
How it all began
So, three young people (two teachers - storiesand the English language and the writer), who were familiar while studying at the university, came up with one idea. Who was the initiator - Jerry Baldwin, Gordon Bowker or Zev Sigle - it does not matter. Since everyone loved coffee, the idea was simple: open a shop selling drinks in the beans. But money was needed for that. The guys threw off at 1350 dollars each. Yes, even took five thousand. That was enough for September 30, 1971, the shop opened its doors for everyone.
You will ask, in which state did Starbucks coffee houses appear? The answer is: this is Washington, city of Seattle.
И еще один момент.Enthusiasts were inspired by such a feat by Alfred Pete, an entrepreneur who somehow roasted grains in a special way and taught the guys this. And they lit plans to sell coffee on a secret recipe.
How do you call a boat ...
Seattle - the largest center in the northwestUnited States and a large seaport. So, thinking about the name of his future offspring - the Starbucks coffee house, the founders settled on the name of the assistant captain of the whaling ship from the famous book Moby Dick. His name was Starbucks.
Conjured and above the logo.We decided to take the image of a siren (mermaid). Color pictures preferred brown. In the late 80s and early 90s, it was changed to green. The tail was slightly shortened. Her breasts were hidden behind her hair flying in the wind. Added an asterisk between the words.
And finally, in the center is the face of a mermaid. The green bezel disappeared, the stars went out. The color of the logo has become much lighter.
So, Starbucks coffee shops appeared on the streets.cities. At first, the company only sold coffee beans in Seattle, but the drink itself was not brewed here. Is that a bit. They gave the opportunity to try for advertising purposes, and this played a role.
Friendship techniques were learned from A.Pete and expanded. By 1981, five stores were already running. There was also a mini-factory for roasting coffee and a department that supplied its products to local bars and restaurants.
And then the network went beyond Seattle. Branches appeared in Chicago and Vancouver.
Следующим шагом было начало торговли товарами по mail. For this was compiled directory. Now you know in which state Starbucks coffee houses appeared. Soon, new establishments opened at 33 points in different parts of the United States. And all thanks to the print registry.
Incredible fact: in the 90s, Starbucks opens new stores. And it happened almost every working day! The company managed to keep such a frantic pace until the 2000s.
Today, for Americans, there is no question of which state Starbucks coffee houses are in? Where can you enjoy excellent coffee? After all, such places are everywhere!
New markets
And in 1996, the company entered a new level:The first Starbucks coffee shops appeared many kilometers from the USA - in Tokyo (Japan). Following the land of the rising sun, 56 points were discovered in the UK. Very soon, Starbucks coffee shops appeared in Mexico. Now there are already 250 of them, in Mexico City alone there are about a hundred institutions.
Сегодня сеть кофеен “Старбакс” очень велика.All addresses and not list. It is possible to name only the countries where these institutions are available, and then some. These are Switzerland, India, Denmark, Germany, South Africa, Poland, Hungary, China, Vietnam, Argentina, Belgium, Brazil, Bulgaria, Czech Republic, Portugal, Sweden, Algeria, Egypt, Morocco, Norway, France, Colombia, Bolivia.
And in Norway, a platform for the first coffee houseStarbucks chose the airport in Oslo. In Beijing, she was registered in the hall of international departures of aircraft. In some places, these institutions are located in hotels, for example, in South Africa.
But this is still not the end!Last year, in 2014, Starbucks “donated” six of its coffee houses to Colombia and four to Hanoi. More than ten establishments will be in Bogota in 2015. The same year is scheduled to open a similar cafe in Panama.
In the park, on the ship and on the islands
And in Disneyland, and in different countries you will meetinstitutions Starbucks. The coming 2015 year was very pleased with many coffee lovers. And this is why: the restless Starbucks company now invites you to drink a fragrant drink on the islands in the English Channel.
Moreover, zealous Kofet traders managedto adapt even the ship to fit your goals! This happened in 2010. The first store is located on board the cruise ship Allure of the Seas, built at the shipyards of Finland. In magnitude, it ranks second in the world.
And in Russia too
Company managers have long glanced towardinexhaustible Russian market. And in the fall of 2007, Starbucks coffee houses appeared in Moscow (in one large shopping center). Very quickly, residents of the capital appreciated this establishment, and it was decided to open several more branches.
In 2012, Starbucks was already talked about in the northern capital, St. Petersburg. On Primorsky Prospect (to the shopping center) lovers of flavored drink are rushing from everywhere, drink it and praise it.
99 coffee houses open today in Russia. Of these, 71 - in the capital, ten - in St. Petersburg. They are also in Sochi, Yekaterinburg, Rostov-on-Don and other cities.
Chips do their job
Those who attended these places, never cease to be surprised marketing skills of company executives. And here everything is involved in the complex.
Impressive biography of the company. It reflects the long journey from the moment when Starbucks coffee houses appeared in Washington State - from a tiny little shop to the world's largest business empire.
Fans love to visit these placesnot only because of the excellent quality of drinks, but also because of the incredibly delectable atmosphere. Thus, the interior of the very first coffee house has hardly changed in 40 years. Traditions are preserved here. And customers enjoy coffee, as if they are in a kind of Starbucks museum.
Here is another example. In all the coffee shops of the world, the same melody plays simultaneously. And on the paper cup from above they pull a corrugated cardboard ring: this allows customers not to burn their hands.
And what about the richest menu! This is coffee of different types (including seasonal). There are a lot of syrups, teas, light salads and, of course, a huge number of desserts.
Do not forget about the famous thermomugs, which can be purchased as a souvenir along with branded cups and glasses.
Ecology care
A few years ago, the company launched a programcalled "Land for your garden." The leaders of the empire decided that their business should be environmentally friendly. Spent coffee grounds were sold to anyone who has their own farm. After all, it can be used for compost.
Then Starbucks took another step worthy of emulation. The company began to produce paper napkins and trash bags of smaller sizes. This approach entails the saving of natural resources.
The next stage - recycling of its ownproduction. In the manufacture of cups for drinks began to use part of the recycled paper - only 10 percent. Someone will say that it is very small. Nevertheless, according to the results of the work, Starbucks was awarded the National Prize for this idea.
Never stand still
In conservatism and unwillingness to change something a Starbucks coffeehouse cannot be reproached. So that not a year, the company makes us happy with another innovation.
So, in 2008, the line was launched - Skinny (intranslation "skinny"). Customers were offered unsweetened (sugar-free) and low-calorie drinks - skim milk. Everyone could order what he wanted from a set of sweet natural products - brown sugar, honey or syrup.
In 2009, customers were offered another innovation - this is coffee, but in sachets. Moreover, its quality was so high that many people could not understand: is it an instant or freshly brewed drink?
After a time, visitors were surprised again by a unique innovation. This time it was a cup of maximum size - a volume of 31 ounces.
After some time, the company againpleased her loyal customers, this time with an interesting machine. She herself produced coffee. It was packed in thin plastic cups together with milk for a latte.
In 2012, the Starbucks cafe menu was replenishedice drinks-fresheners. They contain extract from green beans (arabica). They also include fruit flavors, and, of course, caffeine. This product has become widely known. People liked its "strong taste - without the aroma of coffee."
In 2013, a new era begins - sale throughTwitter mobile platforms. A year later, the production of its own line of carbonated drinks, so to speak, "hand-made" began to work. They can be found on sale under the name Fizzio.
Leaders in everything and always
In 2013, Starbucks was among thosecompanies and organizations that have been recognized as the best employers in the world. Fortune magazine included the coffee company in the honorary list of the hundred leading enterprises.
The organization has achieved such success thanks tovery thoughtful and fair wage system. Firstly, the publication noted overtime surcharges. Secondly, the fact of a steady increase in wages, regardless of the state of the global economy. Every Starbucks employee can really build a successful career in this company and go from a regular bartender to a top manager.
