Walmart - what is it?The name of the company more and more appears on the lips of people and the web. For 10 years now it has been the most extensive supermarket chain in America. The management of this giant is constantly looking for new markets, and gradually the brand is being mastered in various countries.
The secret of success is very simple:the company adheres to the knowingly winning policy of low prices. This allowed very quickly to settle in any city and forced competitors to cut prices. Despite the huge decline in the value of the goods, the profit indicators go up all the time.
History of Walmart
Sam Walton, the founder of the largest US networkWalmart stores, opened its first store immediately after serving in the army, September 1, 1942. The money he received from his father-in-law as a loan immediately after the wedding.
It was a small institution with a franchise ina town with a population of 7,000 people, but it became so popular and profitable that the owner did not extend Sam to the franchise. He decided that he was just lucky to find a good place, hence, further business can be conducted without him.
A young American received invaluable experience andTogether with his family moved to an even smaller town and opened his own store, which was called "5 and 10 cents." Then there was the second, the third, and after 5 years there were 24 of them, and the total profit of the family was $ 12,000,000.
The founder of the young company made a decisionto win small cities, because in megacities was too much big and serious competition, but fortunately for him, the mother "sharks" were unimportant small and remote settlements.
This strategy is in sum with the policy of low prices.turned out to be so advantageous that by 1979 the number of stores with the name Wal-Mart had reached 230, and the revenue was over a billion. Another 11 years later, the company became one of the largest, and in 1992 its founder received a medal from the President of the United States.
To date, cash flowbrand exceeds 400 billion dollars. For decades, the company has been guided by the principle of Save Money. Live Better, which translates as “Save your money. Live better. ”
Walking around the Sam Walton supermarkets, you can see that at least one third of the products presented are produced by completely unfamiliar brands, but you can’t even find names that are known all over the world.
The fact is that most of the price is brand awareness, which is contrary to the company's policy, because the cost of most products tends to the manufacturer's price.
What does Walmart mean?For most of their clients, this is a place where you can buy what you want, at a price that no one else has. The family atmosphere attracts people of different ages, and they no longer want to go to other stores.
Range
Walmart can now offerextremely huge range of products for every need. You can choose stylish clothes from well-known brands, as well as more budget options. New models of the season, trends of past years - almost everything that comes to mind is in the catalog.
Бытовая техника, компьютеры, планшеты и прочие gadgets. Products of such companies as Apple, Samsung, Asus, lie next door to no-known brands. The company offers everything for home and garden, beauty and health, cars and their repair.
Regardless of age or gender, everyone will find what they need and will be satisfied. The range is constantly growing and updated with new products and products from lesser-known companies.
Producing countries
In the Walmart (Canada) catalog, as in the others,You can find special marks “Made in USA”, which means that the product was produced directly in America, and not in any other country, and is assembled in the United States. There is a product from various countries, but the largest partner and supplier, of course, is China.
Due to the fact that the main principle of the company -low prices, China's products could not be more suitable for fruitful cooperation. If there are any doubts about the quality of the goods offered, there is always the opportunity to read the reviews that leave real customers.
Discounts and promotions
Walmart - что это такое?In literal translation, this is a territory where, in spite of the very low prices and without that lucrative offers, the administration of supermarkets and online stores constantly offers amazing promotions and discounts that may be random in nature or be tied to any particular event.
For example, the world known for "black friday"- sale of grandiose scales. Especially on this day are stunning offers that make buyers just go crazy and behave inappropriately.
Also popular is the stock "product of the day." A very low price is established for a product for the whole day, due to which you can save a lot.
Payment
Walmart Stores to pay for their purchasescan any convenient way. The only difficulties that may arise in the process of payment are related to the shipment to another country. But even in this case, managers are always ready to come to the rescue and provide advice.
The company's management constantly adds new methods of calculation and improves existing ones. Therefore, to purchase goods in such a supermarket is not only profitable, but also convenient.
Delivery
Another service offered by Walmart.What it is? A large staff allows you to sort, pack and send the order to the client extremely quickly and without any delay. The only negative is that they only do it in the United States. The good news is that if the purchase amount exceeds $ 50, the delivery will not cost a penny.
Если нужно оформить доставку за пределы США, то For these purposes, there is an industry of forwarding companies, which for a certain fee will bring almost anything and anywhere. But when working with such intermediaries, first of all it is worth reading reviews about their activities, because a large number of fraudsters thrive online.
Checkout
Walmart online store - what is it?A convenient and fast platform that allows you to place your order as simply and quickly as possible. You do not need to go anywhere or even take any action. Just a couple of clicks - and the goods will go to the specified address.
Все, что нужно - иметь собственный аккаунт.For it is enough to go through a very simple registration. In the window you will be asked to subscribe to the mailing list of offers, promotions and other company news. After that, the system will offer to enter the shipping address and payment details. It is important that when filling out the shipping address and payer's address are the same, this will avoid some difficulties in the future.
These fields are filled once, then all purchaseswill be done in a couple of clicks, which allows you to save time. You can not worry about the safety of the entered payment data, because the system is reliably protected from various threats.
Walmart in Russia
The management of the company constantly makes statements aboutthe importance of the Russian market and about the big perspective. In fact, several attempts were made to extend its network in the territory of the Russian Federation.
The first steps in this direction were made in 2008. After registering a subsidiary and opening an office of Walmart, Moscow became the first city in which a successful American brand appeared.
The very first attempt to create brandedsupermarkets on the basis of the existing network "Karusel" was not crowned with success. The leadership of the giant did not leave attempts, and in the same year tried to acquire other hypermarkets. But this transaction did not take place.
In 2010, the last attempt was madeintroducing into the Russian market through the purchase of the Kopeyka chain of stores, but then on the way there was a large domestic retail X5 Retail Group, which was the first to buy all the property.
На этом руководство американской компании приняло the decision to suspend expansion. If you believe the statements of representatives of Walmart, the American giant will certainly try again to "conquer" the Russian market and just waiting for the right time.
