Website promotion - what is included in this concept? Continuous work with the resource, filling it with new information, compiling a semantic core and determining the main directions for development.
What is the visibility of the site?
Before carrying out the main tasks to whichincludes determining the goals, hitting the main pages in the search engines, compiling a plan for increasing popularity or sales with the help of the resource, it is necessary to find out important concepts, without understanding which it will be difficult to move forward.
Site Visibility Is the definition of the position of the site in the resultssearch on thematic queries. This is a very important indicator, which has become firmly established in the work of SEO optimizers, because it is important to check where your resource is located in the issue.
Perhaps some kind of inquiry needs to be urgently promoted, but you understand by analysis that there are too many competitors and it will be difficult to struggle with them, while money and time will be spent.
Factors
All pages of the site that you want tosaw the search engines, be sure to be in the issue. But the delivery may be different, and somewhere the resource will be in the first positions, and somewhere far on the tenth page, to which the user is unlikely to get.
This factor is influenced by factors:
- Popularity of the search engine and the popularity of the site. Of course, in such a search engine like Rambler, to promote yourself is easier than, for example, in "Yandex" or Google, very popular search engines.
- Popularity is not only in resources, but also inrequests, or rather the frequency of the query determines the complexity of the promotion. The more often a word or phrase is requested, the more difficult it is to promote your site on it. For example, the request to buy children's clothing is high-frequency, the request to buy children's clothing in Tyumen is medium-frequency, and the request to buy children's clothing in Tyumen for girls is 3 years old is low-frequency.
- Positions of placement - it should be remembered that todayThe visibility of a site in search engines depends on the amount of advertising. For example, with a high-frequency request there will be only 7 resources of natural delivery and 3 advertising, and at low frequency all can be natural issuance. Therefore, the better the site, the easier it will be to get to the first or at least the second page.
Visibility of the site in search engines
The site in the search engines in any case will beis visible, but the effectiveness of the impressions will not be assessed at the same time. The number of effective impressions is not a specific figure, but a prediction as to how much a particular link will be visible to users on a specific request. But how do you know which query is considered effective and which is normal?
For example, if you request a "computer"several million answers, but only a few of these answers will be considered effective, because most likely every user will go to three sites. The fourth and fifth will be visited by those who did not receive the necessary information and were not satisfied with the results, and so on for each position.
Не один раз специалисты при продвижении пытались assess the popularity of the resource and check the visibility of the site, conducting some experiments. As a result, a coefficient matrix was obtained, which helps to evaluate the attention of users.
| Number of the item in issue | Coefficient |
| 1 | 1 |
| 2 | 1 |
| 3 | 1 |
| 4 | 0,85 |
| 5 | 0,6 |
| 6 | 0,5 |
| 7 | 0,5 |
| 8 | 0,3 |
| 9 | 0,3 |
| 10 | 0,2 |
| > 10 | 0,05 |
| Not in issue | 0 |
It turns out that the resources located in the TOP-3have the maximum coefficient and they get 100% of the views, which means that they have the best visibility of the site. Further, the positions drop lower and the coefficient decreases. All that is below 10 places, receive only 5% of views.
Of course, these figures should not be considered accurate, butonly as an average. After all, for a low-frequency query, you can safely move forward and not even on the first page. If the user needs to find something, then he flips through all the options.
A few important points
Sooner or later every owner wants his resource not only on the first page, but also in the TOP-3, he thinks about increasing visibility. But why increase the visibility of the site?
Such steps need to be taken toincreasing traffic, and, consequently, for the arrival of new visitors and customers. However, you can face some problems, the main one being the quality of the site. If it is not attractive, it is not interesting, then it will be difficult to compete with others, and the user will repel it.
Problems can be with the technical side, and with some of the external optimization, and everything should be paid attention, since without this, increasing visibility will be just a useless action.
